Online reputation management

Online reputation management includes managing your business and its brand value across every review and rating forum to every social media platform. It is ideally required for 3 major purposes adding to the growth of your business

1. Informative- Keep your business aware of the online environment and potential customer and client expectation along with their reaction.
2. Reactive – Respond to generate positivity. Responses help the business to connect with the readers as they feel emotionally connected.
3. Proactive – Take control of the discussion and keep consumer aware of the development and happening of the business. Let the customers take a sneak peek into the organization.

It also helps the business as the viewers understand the values and the principals of the people behind the business. Your review, rating and feedback exist forever over the World Wide Web, Everyone is searching your business, all the time. Does your result on the search appear encouraging or disappointing?

When a consumer or a client gains interest in your business, the first thing they look for is the trustworthiness of the company. Don’t let negative or careless brand reputation harm your business and deploy resources on Online Reputation Management as it plays a vital role in the growth of your business.

Our Approach to Online reputation management

Monitor/ Observe

In the age of fast growing internet time is the key when it comes to Online Reputation Management, a slight delay in response or moderation and result in catastrophic image destruction for any business. Monitoring every online presence and feedback about your business, be it social media platform or review forums is our uttermost priority. We keep a regular check on all online activity and respond to any suspicious or concerning situation.

Crisis control

In second’s business reputation, a brand image can be sabotages which took years to build and gain customers trust. Managing and taking appropriate action against negative reviews feedbacks and comments by our expert PR team is our expertise. We also ensure that the negative reviews feedbacks or comments are organic and not fabricated to sabotage business reputation. We also expertise in building and planning a recovery strategy if our client is currently witnessing any crisis. When required our devoted PR team and BrandStory resources are always available at dispose for our client.

Positive Regulation

Use Proactive techniques to engage with consumers and clients. We alert and moderate discussions on the online platform when visitors are talking about your business. We engaging with the audience and deliver responses which don’t look fabricated or machine generated but closely resemble to human like interaction. The audience feels they are interacting with a human and not with a company or business. Personifying your business helps building emotional connect with the audience on personal level.