Search Media Marketing or SMM is part of Search Engine Marketing. Both of these processes are focused on increasing visibility in search engines. While SMM deals with marketing websites on diverse social media, SEM goes much beyond that and tends to include method that can get search engine traffic like PPC advertising. For long lasting results, organic SMM is ideally the perfect solution.

The world has gone social now, with almost every brand striving to make their presence felt in diverse social media platforms. There are numerous social media platforms available at the moment, some of the major ones being Facebook, Twitter, LinkedIn, Youtube, Instagram, Snapchat, Pinterest, and Reddit.

Yes, we can surely handle you accounts in diverse social media channels. We make sure that each of those accounts are updated regularly and are orderly responsive as well. Our approach towards handling diverse social media accounts depends on the target audience.

Yes. Social media marketing can be both easy and effective for small business owners as long as they opt to post actively on diverse social media platforms. You can choose to market your small business through popular social media sites include Facebook, Twitter, Instagram and Pinterest. It is prudent to set a schedule to regularly engage with your followers in these pages, so as to get the best possible results.

Yes you can get good ROI with social media marketing. Efficient and effective social media marketing goes a long way in enabling businesses to convert clicks into sales, as well as visitors into loyal customers. SMM helps companies to magnetize customers through attractive and interesting content, and encourage them to seek out the product/ services of the brand.

Yes. We can provide you with video advertising facility through Youtube. Video ads on Youtube can provide you with the opportunity to connect with your potential customers in a highly memorable and unique manner. It is one of the most effective tools to show people why they must care about your brand or product.

Promoted or boosted social posts are basically advertisements. You can put up an advertisement on various social media platforms in order to increase engagement. It is a highly effective tool to attract more followers and reach out to users who have not connected to your brand through the relevant social media platform yet.

While there are certain platforms that allow you to delete bad comments or reviews, others do not. While you can delete comment on Instagram, Pinterest, YouTube and LinkedIn, you would not be able to do so on Facebook and Twitter.

As social media is evolving consistently, the results you get through it would depend on a number of variables. These include the time and effort being put into your social media marketing management process, as well as your audience and strategy. The fact that whether you are using paid ads or not would also influence these results. It is crucial to note that good SMM is a marathon and not a sprint, so expecting slow but good results would be a prudent move.

Social media KPIs are very important for tracking the effectiveness of SMM campaigns. At Brandstory, we keep an eye on the following KPIs:

• Number of likes
• Engagement of users
• Followers growth
• Social interactions
• Web visitors by proper channel
• Social visitors for conversion rates
• Traffic conversion rates
• Social shares

For measuring the success of social media marketing campaigns, you can use a combination of quantitative and qualitative assessments. It can include engagement metrics, click-through rate (CTR), conversion rates, follower growth, reach and impressions, etc. By assessing all these factors, you can easily measure the success of social media campaigns. This gives a holistic impression of your ad posts on the social media platforms.