SEO Solution for Interior Design Firms
Our client is an innovative interior design firm offering top-notch residential, institutional, commercial, and hospitality designs. The company is located in Bangalore and was struggling with generating quality and organic leads. With our expert SEO services, the website witnessed a significant increase in organic traffic and quality leads.
Challenges
People seek interior designers for commercial and residential purposes on the internet. While the website was pulling in some viewers, the number of organic visitors was not enough.
The company was also struggling with the following problems:
- Lower number of organic leads
- Business contribution through digital channel was less than 20%
- Lead conversion ratio was insignificant
Our aim was to increase the number of organic leads, bring the website’s ranking up against competitors, and focus on the target audience’s needs.
Solution
Upon analysing the website, we saw that it had 150 pages. We first focused on the landing and supporting pages before making any changes to the home page and specialty pages. After this, we created a spearheaded campaign towards generating traffic by creating information-focused content to increase brand value.
Here’s what we did to combat the challenges:
- - Researched top ranking keywords
- - Identified keywords than had a monthly search volume of 1,500 – 3,000
- - Created 100+ content pieces every month to increase website strength
- - Worked on backlinks to increase link juice and domain authority
- - Optimized metadata and speed of the website
- - Optimized content keeping the latest Google algorithm updates in mind to lower the bounce rate
Results
Within six months, we helped the client’s website rank on Google in the top three positions for 50 major vertical keywords.
The lead conversion had increased by more than 300% and organic traffic by 150%
Impact
BrandStory generated more organic leads impacting the client’s business in the following ways:
- - 50 SEO keywords ranking in 1st and 2nd position in SERPs
- - Monthly organic traffic increased from 500 to 2500
- - Monthly organic conversion increased from 10 to 45 enquiries
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CASE STUDIES
RECENT WINS
We increased lead conversion by 300% and organic traffic to a website by 150% for an Interior Design firm
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CLIENTS
THE GREATEST
The experience of working with BrandStory, was a wonderful one. They have a passionate, responsible and competent team, very thoughtful and hardworking, and always reliable in delivering the results. We treat each other as business partners, rather than just clients.
Jia Zhang
Country Manager(China)
Astreem Consulting Pte Ltd
BrandStory has been a very trusted and reliable partner for Vymo. It is very tough to fully absorb a client’s design preferences, tune your style to it and consistently deliver expectations. BrandStory has managed to do it for Vymo for over an year now. Their work ethos and enthusiasm for Vymo’s success make us feel like they are part of our own team. Thank you BrandStory!
Yamini Bhat
CEO
Vymo
The team at BrandStory is extremely understanding of customer requirements, accepting of changes that are asked. It is difficult to find a mature organisation that has all of these together and I am happy to have found BrandStory. Their social media marketing plan was expansive and had great target ideas and well executed. Overall, I would highly recommend the team at BrandStory.
Ramya Rajendiran
Curriculum Director
Springdays (CBSE) International School