What started as a doubtful journey by Amazon and Paypal, has now become one of the most successful phenomena of the century. E-commerce has had an upward trajectory of evolution since its creation. E-commerce websites today are not just a product of intense market research, but also a product of changing client needs. Just as the online marketplaces have brought up revolutionary changes as per the customer requirements, the customers themselves have adapted to the changing market scenario for consumer goods.
What are some major e-commerce trends that are influenced by client needs?
One of the most revolutionary changes in e-commerce marketplaces has to be global transactions. Seamless supply chains and the power to pay globally without currency being the problem has made many small scales and domestic online businesses evolve on a global level and reach a colossal customer base. Customers too are loving the unparalleled freedom of choice they get from shopping via international websites.
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Mobile purchasing has given a whole new dimension to the world of e-commerce. These numbers are enough to show the impact of the increased mobile using habits of the customers on the evolution of e-commerce websites.
It is not only easy to reach a customer through a mobile website, but it is also easy for the customer to order anything on the go through their mobile phone. It is an evident fact that desktops are now out of fashion and the number of customers shopping from their desktops has significantly decreased.
What role does social media marketing have to play in the evolution of e-commerce websites?
As far as the evolution of e-commerce websites is concerned, economic and human behavioural characteristics are the only two significant things that are causing a constant flux in the field. The revolutionary social media marketing tactics now inculcated in the business expansion plans of e-commerce websites are solely triggered by the increased usage of social media by the customers. Over the past two decades, social media platforms like Facebook, Instagram, Twitter, and Pinterest have seen a dramatic surge in the number of regular users.
Taking the e-commerce marketplace to these social media platforms was a very obvious step in their evolution. Majority of online businesses today are spending a huge fortune on social media marketing and some of them are even launching their sites from their social media accounts.
It is quite obvious that the evolution of shopping spree is going to have a powerful impact on the virtual world of e-commerce. Many new inventions in the field of e-commerce marketplaces are a result of anthropology and customer satisfaction.