Digital Marketing for Interior Design Company
Despite having a decent digital presence on all the online platforms, our client - a leading interior design firm, was struggling to ace across all the paid channels. Their digital investment was not generating the expected results. We were able to sort out all their issues with our campaign management team.
Challenges
Although paid marketing may seem easy, however, wrong ad placement can waste a lot of money. Our client was struggling with their paid reach on social media. They were not getting enough leads with the money they were spending on the paid channels. Apart from social media marketing, they were also not doing well in Google PPC ads. Their Google AdWords campaign were not generating enough leads.
To sum up, the challenges faced by our clients were:
- Limited reach through the paid campaign in social media
- Google PPC ads were not working well
- They were not generating enough leads
Solution
Upon analyzing the previous ad campaigns, we found out that their ad placements were not right in Google AdWords and Facebook ads. Their targeted audience was too broad, and there were many unnecessary audience interests added in the campaign. The few clicks that their campaign was generating was not converting well!
Here are all the things we did to enhance our client’s paid ads campaign:
- - Created a new paid campaign for Google AdWords and Facebook ads
- - Changed the design of the website to minimise the bounce rate
- - Changed the ad placements timely based on the reports
Results
We were able to deliver more than our client’s expectation within a tight timeline of three months. The overall reach and impression acquired through our paid campaign over three months were close to 60,00,000+
Daily website traffic rose to 1500 from 500 contributed from social channels and Google.
Impact
Within some months, our digital marketing team was able to impact the client’s business in the following ways:
We were able to impact our client’s business in the following ways:
- - Link click cost was optimised to INR 2 from INR 5 per click
- - Traffic to website consistently grew by 75% month on month
- - Gained more than 60,00,000+ reach and impression across channels within 3 months
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We increased lead conversion by 300% and organic traffic to a website by 150% for an Interior Design firm
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BrandStory increases lead conversion by 300% and organic traffic by 350%
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BrandStory increases traffic to a website by 75% month on month for an Interior Design Firm
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THE GREATEST
The experience of working with BrandStory, was a wonderful one. They have a passionate, responsible and competent team, very thoughtful and hardworking, and always reliable in delivering the results. We treat each other as business partners, rather than just clients.
Jia Zhang
Country Manager(China)
Astreem Consulting Pte Ltd
BrandStory has been a very trusted and reliable partner for Vymo. It is very tough to fully absorb a client’s design preferences, tune your style to it and consistently deliver expectations. BrandStory has managed to do it for Vymo for over an year now. Their work ethos and enthusiasm for Vymo’s success make us feel like they are part of our own team. Thank you BrandStory!
Yamini Bhat
CEO
Vymo
The team at BrandStory is extremely understanding of customer requirements, accepting of changes that are asked. It is difficult to find a mature organisation that has all of these together and I am happy to have found BrandStory. Their social media marketing plan was expansive and had great target ideas and well executed. Overall, I would highly recommend the team at BrandStory.
Ramya Rajendiran
Curriculum Director
Springdays (CBSE) International School