Content is king in the world of digital marketing accounting for over 30% of marketing budgets. Consistency in brand messages is a key factor in determining the success and growth of your business. We at Brandstory, a content marketing company in Bangalore, know what kind of content can pitch your brand effectively at every user touch point. We create data-driven, analytical content that resonates with your brand voice and is consistent across all digital platforms.
Engaging Content to bridge the gap between the Brand and the Audience
Create in-depth, well-researched content that can answer the customer questions and engage them. Our content marketing services in Bangalore, can churn out relevant content that can attract customers and generate leads. It’s the entry point to capture the visitor’s attention and reinforce a positive brand identity. Rely on our content marketing services to connect with your audience, build a quantifiable business value and increase your ROI.
Customized content strategy aligned with your business goals with BrandStory, a content marketing agency in Bangalore, where we custom build strategies for your audience, products and goals. Our content marketing strategy will work towards improving website conversion rates and drive brand awareness.
A Great Website Copy that drives the visitors to take the next step. Create a detailed, SEO optimized website copy with engaging articles, and blogs with help of our content marketers in Bangalore. Landing pages are designed to attract prospects and drive conversions.
Newsletters and Email Marketing
Email content and newsletters designed to serve all your digital content needs Leverage on our emails and newsletters to update your customers about your brand innovations, campaigns and events through customized message templates and CTA.
Infographics and Asset Creation
BrandStory, one of the best product marketing companies in Bangalore, transforming data into riveting stories through custom images. We help simplify complex content through easy to decipher infographics. Our designers use 2D images, custom illustrations, and characters to create a compelling narrative.
Content Promotion and optimization
Promoting and optimizing content in places that matter the most. As we are one of the finest Content marketing company in Bangalore, we leverage our network of industry experts to promote your content on popular digital platforms. We adopt SEO to optimize content for search engines.
Content Based Marketing
A step by step process
Get custom recommendations for Content marketing
Meet your real audience and generate revenue
Benefits of content marketing
Content Marketing has higher values than you ever imagine. Different types of tools play major roles in improvising your company’s financial growth. The involvement of these tricks can turn into better advantages for your products and services.
The following benefits are yours to earn through content marketing:
How Content Marketing is Different from Traditional Marketing
Things are different when you put two unique ideas on one floor. The rule is the same for content marketing and traditional marketing. Many ideas are there that won’t match for both. So, this is different. Relating content marketing and traditional marketing is an obvious thing to learn. When it comes to content marketing, a company (its marketing handlers) always follows the latest marketing trends to raise the popularity of its products and services. So, when does the actual barrier arise between these two marketing ideas?
The right use of technology comes to play in content marketing. Companies who promote this marketing strategy love to use branded content to attract the maximum number of populations towards their products and services.
However, traditional advertisement creates many confusions on different aspects. The explanation within this strategy won’t be enough to convince many at the same time.
Also, the strategy of content marketing is dependent on permission. It is a type of information you provide to people who visit your store or any other platform.
However, traditional marketing is much like an interrupting task. You must show or force someone to listen to your company’s products and services. Getting in front of people may not be the idea of marketing these days.
Content marketing is more like approaching your viewers or seeking their attention with creativity or showing materialistic features. It starts with blog posts, videos, white papers, articles, or infographics.
Also, hiring the best blogger or an SEO agency to promote your website, handle posts on social media, and other types of services are part of content marketing.
The case is different in traditional marketing. Campaigning in this market is quite difficult and hard to obtain. They are as follows:
6 Types of content marketing examples
Different mediums are there to implement the strategies of content marketing. It is true that nothing can come close to the success rate it can achieve through its perfection and eye-catching marketing style. Some unique methods and their names are given to show you how things are going in the favor of content marketing. You can also know the names that are involved in content marketing.
Types of content
Various methods are there to attract your customers to your products and services. Number of methods are there for you to reach your clients. These methods are quite helpful in their own aspects. Do they require a lot of attention from your side? Well, hiring the best client to do these jobs is the right choice to go with.
Nothing will diminish your popularity when you go through the following methods:
Top 17 Content Marketing Channels
Do you know how to put the best efforts into content marketing? A few channels are there to initiate all your methods and unique developments to the market. So, the right idea finding technique is all you want. However, the features of getting such benefits right through content marketing channels are easier. You can’t just keep yourself out of such methods. The below top 17 channels are fruitful and effective in many ways.
Are you aware of the fact that 63% of businesses have no idea how they can run with the perfect content marketing strategies? Yes, this is the research developed by the Content Marketing Institute (CMI) and MarketingProfs.
So, the question has already the right answer. Yes, you must go through the depths of content marketing and plan everything with the right strategy. Without a strategy, you can’t keep things in your favor, and success or failure can be the only thing you can obtain.
You don’t want to risk all your efforts, budgets, and respect going to waste. So, this is a wise choice to go through a perfect plan. For solopreneurs or entrepreneurs, or businessmen, learning content marketing strategy is like a proper education.
Many claim that they can provide the best strategy. However, this is up to you with whom you want to go for higher prosperous results.
Well, 11 steps are there that you must include when you prepare a content marketing strategy. These steps are vital and help you throughout your journey of using this significant method. The steps involved in the set up of content marketing strategy are mentioned below:
You can set this up with some easy steps. They are as follows:
Doing so also requires some useful steps to follow. They are as follows:
You must focus on four things while choosing the right audience. These four points are
From the information of Google Analytics, you should go through the entire process step by step like Audience>Interests>Overview.
These three guides will help you out to put everything in the right place and show you how to interact with your audience.
A content audit is important to assess your current position. You can understand and in fact, can get the right idea of your status. To do so, you must follow the given procedures:
You can figure out what provides you the best support for your content through content channels. These methods are:
You must be aware of the idea of the type of content you need the most as a great favor for your company’s future and funds. Content marketing strategy involves blog posts. It can reshape the number of your targeted audience.
Three things to follow:
Setting up the right strategy can give you what you can’t achieve with great effort. So, two steps are there for you.
The applicability of content comes with wide varieties. The right platforms and methods are going to help you out on your journey. This is not a harder part to play on your own. But taking advice from the right practitioner is all you need. Who needs ideas about the publishing of content? Well, the following ideas are helpful for your products and services about promoting them online or offline:
Steps to build a winning content marketing sales funnel
Four important phases are involved in the content marketing sales funnel. Many things will come and go but the significance of content marketing sales will remain the same. The best strategies require different phases to stay in the market along with your customers.
You must understand how to fit your content to the maximum number of customers. The journey from discovery to purchase, this process plays an important role in setting up a customer journey map.
Here are a few explanations on the content marketing sales funnel:
The use of content marketing is vast when you summon maximum customers. Your assumption is the key role and treats every customer as the same by providing the best details of the company.
Top-of-funnel (TOFU) is based on educating the customers. Content types you can prefer are given below:
MOFU (Middle of the Funnel), capable customers judge the products and services of your company. This is the part of the funnel where you must be aware of what you are doing when evaluating your customer. These steps are:
This is the part where you can provide potential reasons to your clients. Doing so can make them go for your products with very clear reasons. They know why they are buying these products and their uses.
This is the time they can realize the productivity of your services. The content funnel works this way by proceeding to the bottom of the content marketing funnel (BOFU).
It is the part where the content marketing funnel receives its final stop. Many companies use this step to please their customers with delightful ideas or gifts. It is kind of a retaining process of your customers and earning their trust for the long-term.
Content Marketing Tools
The use of content marketing tools is common among 88% of B2B marketers. Are you aware of its benefits? Well, these tools can give you the best result with spontaneous benefits. This time you will realize how important these tools play their part in SEO management. Here, you will know the best tools used for different purposes in content marketing. Experience and the power of manipulating all such tools can give you better results and growth in your business.
The list of content marketing tools are mentioned below:
FAQ’S on Content Marketing
What is content marketing?
Why is content marketing important?
How will my business benefit from content marketing?
How does a business measure the success of content marketing?
How is content marketing different from SEO?
What are the steps of a content marketing strategy?
What are the latest content marketing trends?
What are all other content marketing techniques that you will do?