Digital Marketing for Life Science Pharma Company

Our client is one of the industry leaders in providing animal and human healthcare products. Despite having a big name in the industry, our client was struggling in their paid campaign. They were not getting a good ROI with their paid campaign. With our expertise in paid marketing, we were able to give our client their desired results.

Challenges

A wrong paid campaign can waste a lot of your money and time. Despite posting regularly on Facebook and other platforms, our client was not getting proper reach and any leads. They did some paid advertisements in the past, but they didn’t work well for them. The main goal of our client was to build a brand space in SA countries and maintain a top-level funnel in terms of traffic and conversion points.

To sum up, the challenges faced by our clients were:

- Struggling in their social media marketing campaign
- Not able to set up a brand space in SA countries
- Not able to maintain a top-level funnel in terms of traffic and conversion points

Solution

With our social media marketing team, we analysed the client’s previous paid ads campaign and prepared a report based on it. We found out that their ads placement and audience targeting wasn’t correct. The first thing we did was to optimise their social media accounts. We started posting on it consistently. We created a list of their potential clients and did some small experiments with ads to find out the highly interested audience.

Here are all the things we did to enhance our client’s paid ads campaign:

• - Optimized all their social media accounts
• - Started posting quality content regularly
• - Did some experiments with ads to find out the right audience
• - Finally set up an ad targeting their potential audience to gain the maximum results out of it

Results

Within some months, we were able to provide the desired results to our client. Our paid campaign was working well; the business gained tangible profits through our campaign.

Social channels garnered and overall reach of 50,00,000+ in 3 months

The page acquired more than 10k likes at an Avg. cost of INR 3 per like

Impact

Our social media marketing campaign got success within some months. We were able to impact the client’s business in the following ways:

We were able to impact our client’s business in the following ways:

• - Cost per link click was brough down to 90 paise from INR 11
• - Brought down Facebook leads at a Cost per lead of INR 6 from INR 85