Branding is a way of storytelling, and we are the crafters of your story- creating stories that embed into your user’s brand experience and become a part of their everyday lives. We do this using brand narratives, experienced designing and engineering along with intuition to tap into the minds of your users to understand what they are interested in, what is upcoming in the market and how deep we can anchor your brand into it. If you’re in it for the long term; if you’re looking for a way for your brand to stand apart and get good ROI, then establishing your brand’s value into the market is of crucial importance.
Creating an identity for a brand is like taking a normal citizen and making him a celebrity. It is more than just a catchy tag line or an attractive or creative logo. It is creating the very molecule of your brand, the foundation on which all your strategies are developed, the first solid step to your growth. Any engagement with consumers or any promotion or any method of strategic planning that your brand carries out requires a visual identity that people can relate with. It is important what you project on behalf of the brand so it makes it equally important that your brand stays up to date on the changes and trends of the market, remaining relevant. On your step from just existence to discovery, brand identity can make or break your image so you might want to be careful when it comes to relying on the right people to do it.
After the creation of your social brand identity, we need to consistently monitor and keep a constant reporting analysis on the process. Along with this, as a BrandStory package, we also work with you in basic research and desk research, initial information gathering, set marketing goals, build an understanding of your target audience and recovering the insights that we require for your online growth, brand framework, brand essence, brand proposition, positioning statements, key marketing messages, creative brief whenever necessary and strategy development, creative development and execution, and any such service to increase your visibility to establish your brand as a prominent face in the market.