Using hashtags to boost your social media engagement

A hashtag is simply a manner of locating and labelling social network upgrades. Twitter was the first social media site to use hashtags, but now they're used across all social network. There is an assortment of online tools that you may use to locate the greatest hashtags.

Twitter continues to be among the finest resources for locating amazing hashtags, but don't discount the utility of other tools.

WhatTheTrend

WhatTheTrend is a veritable wellspring of information and Twitter data. It's possessed by Hootsuite, meaning that the hashtags could be monitored as streams within Hootsuite. It lets you see trends internationally, nationwide, as well as tendencies which are unique to your very own city. It's possible for you to monitor by the month, or by the day. The fundamental service is free, but you can update to paid service if you need more choices.

Hashtags.org

This venerable service got its start as a freebie in the year 2007, and the fundamental tracking functions are still free — you can see what's been trending over the preceding twenty-four hours. However, if you want to store hashtags and track them over time periods that are longer, you will have to update to the paid service.

Trendsmap

To be realistic, Trendsmap isn't the most thrilling tool visually with regards to helping you locate the greatest hashtags, however, it does empower you to see hashtags by continent, state or city on a world map. In case your primary focus is local, now this is an incredibly useful, quite practical tool.

Using hashtags efficiently

It's insufficient to simply know how to use hashtags. You have to be sure your hashtags are related to your subject matter. It's also a shrewd idea to base your hashtags on keywords that are popular. Google Keyword Planner is a fantastic resource you may use. Also, you need to be careful about how you structure your hashtags.

Quantifying the contest

I often head around to Twazzup to see how a specific hashtag is being utilized by people during any time of the day. You sign in with Twitter and after that, input a hashtag or keyword. You get all the newest results scrolling down your screen, as well as how the hashtag is being utilized by influencers.

This lets you see what kind of contest there'll be to get eyeballs on your hashtagged tweet. Twazzup may also tell you about how frequently times that hashtag is used in one hour. Two things: know if you're using a hashtag that is used 3,000 times per hour.

It's a hashtag that is popular, and your place will be pushed off the top of recently printed places quite quickly.

Those two aspects play against one another. You should use a popular hashtag that gets some use, but if it's not overly unpopular, your tweet might get immediately forgotten.

To discover what to do in situations like these, you'll have to do some testing. It's also possible to develop long-tail keywords and use them with the more popular hashtags.