Social Media Marketing Company in Kochi

Social media marketing integrates the various concepts of marketing with online platforms and services. It helps boost the sales of a particular product or service, and social media is the biggest tool used to aid this form of marketing.

Various social media platforms such as Instagram, Facebook, and so on help build a connection with the audience in such a way that you can increase brand sales, drive traffic to the company's website and most importantly build a brand out of it.

Social media marketing services in Kochi help create and publish great quality content on websites and various other social media platforms. Social media marketing Kochi deals with content creation for social media and how it revolves around the goal of engaging and attracting followers, running advertisements for them as well as analyzing the reach that the site has got.

What are the Types of Social Media Marketing?

SMM tools are of various types and are used based on how and what you wish to convey to the target audience. Some of the best social media marketing agencies in Kochi use these social media marketing platforms to generate positive results for their clients. Here is a list of some of them along with their functions.

  • Social networking platforms such as LinkedIn, Google+, and Facebook
  • Photo sharing platforms such as Pinterest, Instagram, Pinterest, and Snapchat
  • Video-sharing platforms such as Facebook Live, Vimeo, TikTok, and YouTube
  • Microblogging platforms such as Tumblr and Twitter

Working with the best social media marketing company Kochi will enable you to know the needs of your clients and choose the right SMM tool to cater to your marketing and advertising needs.

For instance, advertising a beauty product can be done via Facebook. The same brand can then sponsor an Instagram influencer or a YouTuber to promote the product.

Our Social Media Marketing Process

Coming up with a marketing plan or strategy would require you to hire a good social media marketing agency in Kochi. This ​​social media marketing company in Kochi would follow a certain set of steps which are as follows:

  • Analyze current social presence across different platforms
  • Chalk out the demographics of the target customers
  • Draw out a Mission Statement based on previously gathered data
  • Identify metrics that will lead to successful marketing
  • Work on quantity and quality of content such that it is engaging
  • Invest in one or many SMM tools
  • Track and analyze the reach
  • Look into the shortcomings and optimize based on the results drawn

Benefits of Social Media Marketing Services in Kochi

A good social media marketing service in Kochi would look to help generate benefits through SMM in the following ways:

  • Boosts brand awareness
  • Increases website traffic
  • Higher conversion rates
  • Better SEO
  • Increase in brand loyalty
  • Increase in customer satisfaction levels

Social Media KPI and Social Media ROI Measurement

Social media marketing in Kochi looks into the KPI’s or Key Performance Indicators. Here is a list of the most important ones:

  • Client Retention Rate - CRR
  • Profit Margin - PM
  • Average Daily Traffic
  • Revenue per client - RPC
  • Average Cost Per Conversion

The social media ROI measurement includes looking into a variety of factors that include the profits, the total investment amount amongst many other factors. Calculating the ROI helps in generating better strategies as well as better budget management.

FAQs

1. What social media platform should one use for their service/product?

The platform that the target audience uses the most, is the social media platform on which your product or service must be advertised or promoted.

2. How often should one post content to their social media?

This would depend on the platform being used. Generally, posting twice a week is the usual target set. In the case of platforms such as Instagram Stories, Facebook Stories, and Snapchat, the content expires within 24 hours. Thus, the content must be planned and posted accordingly.

3. What is the difference between an advertisement and a post on social media?

Posts land upon the follower’s feed based on an algorithm. An advertisement on the other hand is a paid post that targets potential customers even though they aren’t a part of the subscribers or followers.

4. How much should one spend on SMM?

The budget will vary depending on different factors such as type of ad, ranking one wishes to get in the organic feed, and so on.

5. How can posts be scheduled?

Facebook Business Manager for Facebook, HootSuite for Instagram, and TweetDeck for Twitter aid in scheduling posts.