One-to-one Account-Based Marketing (Also called “Strategic ABM”):

Strategic ABM focuses on targeting specific high-value accounts with a personalized marketing strategy. The aim is to create a tailored and customized approach for each account, with a dedicated team working on the account. This approach is ideal for businesses that have a smaller number of high-value accounts.

One-to-few Account-Based Marketing (also called “ABM Lite”):

ABM Lite targets a small group of accounts with a shared set of characteristics or needs. This approach is less personalized than the one-to-one approach but still involves some level of personalization. This approach is ideal for businesses that have a larger number of high-value accounts, but not enough resources to dedicate to each account.

One-to-many Account-Based Marketing (also called “Programmatic ABM”):

This approach is more automated and focuses on targeting a large number of accounts that share certain characteristics or needs. This approach uses technology and data to identify and segment accounts, and then deliver targeted marketing campaigns. This approach is ideal for businesses that have a large number of accounts that share similar characteristics

Increased ROI:

ABM companies in Kochi help businesses to focus on high-value accounts by tailoring their marketing efforts to those accounts. This targeted approach ensures that the marketing budget is being spent more efficiently, resulting in a higher return on investment (ROI).

Engage with stakeholders:

ABM companies can help businesses engage with multiple stakeholders within their target accounts, including decision-makers and influencers. By creating personalized messaging for each stakeholder, ABM companies can improve engagement and increase the likelihood of a successful sale.

Streamline decision makers:

You can take the help of ABM companies to streamline the decision-making process by identifying and engaging with all the relevant stakeholders involved in a purchase decision. This can lead to faster decision-making and fewer roadblocks in the sales process.

Optimises the customer experience:

ABM companies can create highly personalized messaging and content that resonates with the target audience. This personalized approach ensures that the customer experience is optimized, leading to a higher likelihood of successful sales.

Personalised messages:

A reliable ABM company can help businesses create highly personalized messaging and content for each of their target accounts. This ensures that the messaging resonates with the specific pain points and needs of each account, leading to higher engagement and conversions

Define your goals:

The first step in any successful account based marketing campaigns is to define your goals. Determine what you want to achieve through this campaign, such as increasing revenue, expanding customer base, or improving customer retention. Once you have clear goals, you can create a more focused and effective campaign.

Clear result oriented tactic:

Develop clear and result-oriented tactics that will help you achieve your goals. Identify the specific actions you will take to engage with your target accounts, such as personalized email campaigns, targeted advertising, or direct mail. Ensure your tactics align with your goals.

Define Your Outreach Channels:

Determine the most effective channels to reach your target accounts. This could include email, social media, direct mail, or phone calls. Consider which channels your target accounts are most likely to use and prioritize those channels.

Determine Your Communication:

Your communication must be tailored to the needs and interests of your target accounts. Develop personalized messaging that resonates with your audience, and speak directly to their pain points and challenges. Use relevant case studies or success stories that demonstrate your ability to deliver value to your target accounts.

Measure success of Account Based Marketing:

Use key performance indicators (KPIs) to measure the success of your ABM campaign. Some common KPIs include the number of leads generated, revenue generated, and customer lifetime value. Continuously monitor and evaluate your progress against your goals to ensure you are on track.

Review ABM campaign metrics and optimise:

Regularly review your ABM campaign metrics to identify areas of success and areas for improvement. Use data to make informed decisions and optimize your tactics and outreach channels to achieve better results

ABM KPIs:

ABM (Account-Based Marketing) KPIs (Key Performance Indicators) are critical metrics for measuring the success of account-based marketing strategies. By making use of these KPIs, you will be able to understand to what extent the services were able to offer you with the desired results. Here are some important points to consider:

• Marketing qualified leads/marketing qualified accounts
• Cost per lead
• Time on page (for engagement of digital assets)
• Email open rate/reply rate
• Number of additional contacts per account
• Engagement (rate) by account
• Pipeline velocity
• Marketing influence rate
• In-funnel conversion rate
• Number of sales meetings/appointments per account
• Number of proposals sent
• Close rate /churn rate
• Average selling price/average selling