Create an Identity for your Company with the Unique Talent Value of Employer Branding in Kolkata
Employer branding has become an increasingly important aspect of talent acquisition and retention in Kolkata, one of India's major cities. With a population of over 14 million people and a thriving business community, competition for top talent is fierce which is why companies in Kolkata are focusing on building their employer brand to attract and retain the best employees through employer branding in Kolkata.
The companies are trying to create a positive work environment and provide competitive compensation and benefits packages to the employees. Companies are also leveraging social media and other digital platforms to communicate their brand message and attract top talent.
Why Does an Employer Branding Agency in Kolkata Play an Important Role for Business Performance?
An employer branding agency in Kolkata can play a vital role in improving a company's overall performance in several ways. It can attract quality candidates by creating a positive image of the organization in the job market. The agency can also help reduce the cost per hire by optimizing the recruitment process. By providing a better candidate experience, the agency can help minimize the time and effort required to fill vacancies, further reducing the cost per hire.
The employer branding companies in Kolkata can enhance the employee experience by creating a positive work culture and promoting employee engagement. This can lead to higher employee retention rates, increased job satisfaction, and better employee performance. The agency can also increase the employee referral rate by creating a sense of pride and loyalty among the existing workforce.
- Attracts Quality Candidate
- Reduces Cost Per Hire
- Enhances Employee Experience
- Increases Employee referral rate
How does brandstory stand unique from other employer branding companies in Kolkata?
Brandstory takes a customized approach to employer branding in Kolkata, tailoring their services to each client's unique needs and goals. This ensures that the employer brand they create accurately reflects the company's culture and values, and resonates with the right candidates. In addition to employer branding, we offer a range of other digital marketing services, such as SEO, social media marketing, and web design. We have also worked with a range of clients across different industries, and have received positive feedback from many of them.
Research
Brandstory follows a comprehensive research process. We conduct a thorough research on the company, industry, competitors, and target audience to develop an effective employer branding strategy.
Plan
We create a tailored employer branding plan for each client based on their unique needs and objectives. We constantly collaborate with the client to ensure the plan aligns with their overall business strategy.
Messaging
We have a team of experienced designers who will craft compelling messaging and visuals that resonate with the target audience. We will also ensure the messaging is consistent across all platforms and effectively communicates the company's EVP.
Enhance EVP
Brandstory focuses on enhancing the client's EVP to attract and retain top talent. We conduct employee surveys and interviews to identify areas of improvement and develop initiatives to enhance the employee experience.
Employer brand metrics
Brandstory tracks and measures the success of the employer branding initiatives through metrics such as employee engagement, retention, and brand perception. We will continuously refine the strategy based on the results to ensure long-term success.
Employer Based Marketing
A step by step process
Benefits of Strong Employer Branding Services in Kolkata
Employer branding has become a critical aspect of talent management and recruitment strategies for companies in Kolkata, as it plays a significant role in attracting, retaining and engaging top talent. A strong employer brand not only enhances the company's reputation in the market but also increases its competitiveness in the job market. It can help companies showcase their unique company culture, values, and benefits, which can create a strong emotional connection with potential candidates.
Healthy company reputation:
Employer branding in Kolkata can help build a positive image and reputation for the company. This can lead to increased trust and loyalty from customers and employees.
Strong company culture:
Opting for employer branding services in Kolkata can help reinforce a strong company culture by creating a consistent message and experience for employees. This can lead to increased engagement, productivity, and retention.
Positive brand perception:
A strong employer brand can create a positive perception of the company in the minds of potential customers and employees. This can lead to increased interest and engagement with the company.
Employer brand savings:
Investing in employer branding can lead to cost savings in recruitment, as a strong brand can attract more qualified candidates and reduce recruitment costs.
Brand talent acquisition:
Companies can make use of employer branding to attract top talent in the industry and make the recruitment process easier. This can lead to higher-quality hires and reduced turnover.
Diverse work environment:
A strong employer brand can attract a diverse pool of candidates, leading to a more inclusive and diverse work environment.
Career development journey:
You can make use of employer branding to provide employees with a clear career development journey, leading to increased job satisfaction and retention
How to Build an Employer Branding Strategy?
Building an employer branding strategy involves creating a compelling and authentic image of your company as a desirable place to work. It starts by defining your unique employer value proposition. You also need to identify your target audience and understand their needs and preferences. From there, you can create targeted messaging and communication channels that resonate with your audience and showcase your company culture and values.
Define Your Unique Value Proposition:
Identify the unique aspects of your company that set it apart from others. This could include your company culture, benefits, or growth opportunities.
Conduct an Employer Brand Audit:
Evaluate your current employer brand to identify strengths and weaknesses. Gather feedback from current employees and use this information to make improvements.
Implementation of Business, Vision, Mission, Values, and Culture:
Clearly communicate your company's business goals, vision, mission, values, and culture to potential employees. Ensure that these elements are reflected in all aspects of your employer branding strategy.
Improve Company Perception on Social Media:
Utilize social media platforms to showcase your company culture, highlight employee success stories, and engage with potential candidates. Respond promptly to any negative feedback or reviews to show that your company values employee satisfaction.
Testimonials
I highly recommend BrandStory to anyone looking to advance their career. They provided me with valuable insights on how to market myself effectively, and helped me build a strong personal brand that truly sets me apart from the competition.
The team at BrandStory is simply amazing. They're knowledgeable, responsive, and truly care about their clients. They took the time to understand my goals and aspirations, and worked tirelessly to help me achieve them.
Working with BrandStory was a game-changer for my personal brand. They helped me identify my strengths and unique value proposition, and developed a strategic plan for showcasing my skills to potential employers. Thanks to their expert guidance, I landed my dream job!
I highly recommend BrandStory to anyone looking to advance their career. They provided me with valuable insights on how to market myself effectively, and helped me build a strong personal brand that truly sets me apart from the competition.
The team at BrandStory is simply amazing. They're knowledgeable, responsive, and truly care about their clients. They took the time to understand my goals and aspirations, and worked tirelessly to help me achieve them.
Working with BrandStory was a game-changer for my personal brand. They helped me identify my strengths and unique value proposition, and developed a strategic plan for showcasing my skills to potential employers. Thanks to their expert guidance, I landed my dream job!
I highly recommend BrandStory to anyone looking to advance their career. They provided me with valuable insights on how to market myself effectively, and helped me build a strong personal brand that truly sets me apart from the competition.
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FAQ’S on Employer Marketing
What is an employee value proposition (EVP)?
- An employee value proposition (EVP) is a set of unique offerings that an employer provides to its employees in exchange for their skills and capabilities, including benefits, career growth opportunities, work culture, and other perks.
Why develop an employer brand now?
What are the key metrics you focus on to measure employer branding success?
What are the key objectives of employer branding?
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