Any product’s appeal (and therefore its sale) that your company has put up for its consumers basically depends on two criteria –
1. How user-friendly and satiating it is at its usability.
2. How appealing and friendly is the packaging/interactive layer that the user uses to utilize your product?
The first factor is a simplified definition of the UX Design (i.e, the User Experience design) of your product, while the latter signifies the UI(User-Interface)Design.
Although these terms are generally used in reference to cyber products (software and apps offering services and solutions), they are not limited to the domain.
An awesome application with extensive features and usability cannot possibly reach the zenith of its potential if it’s wrapped with a weak, unfriendly, unattractive interaction surface. Similarly, even an invoking, arousing, appealing and interactive base cannot sky-shot the sales of a product whose basic layer of application and usability (or ‘back-end’ as developers call it) is flawed.
Thus, both UI and UX design need to go hand in hand to come up with the best end-results.
So, here’s a list of what you as a company could do differently this year to come up with the best UI/UX combo for your users:
Consumer feedback on both UX as well as UI and timely action on it is a necessary iterative cycle that can help you constantly improve your product and services. This not only leaves you better off than before but also helps highlight your goodwill, indulgence and concern amidst the consumer base!
That’s a series of simple resolutions you could take this year to enhance not only your consumers’ experience but also the interface they experience it through.
We wish you a creative and a prosperous new year!