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Think of your business website as a house! Web design is its stunning architecture, whereas SEO is the foundation, without which it won't stand strong in the digital world. When web design and SEO work together, your site becomes visually appealing and easy to find. Eventually, it ranks high.
Hence, focusing on both website design and SEO is a priority. A robust, user-friendly website design prepares your brand to be showcased in digital space. On the other hand, SEO ensures that every element in the website is optimised for the target audiences and search engines.
Now, the twists are -
Then, why do we have to focus on both simultaneously? What is the role of SEO in website design and vice versa? These are the questions that many businesses often ask across industries. You, too, might have the doubts in your mind. So, to unveil the answers to your questions, here is the blog!
Let’s see why website design and SEO must work together for businesses.
Search Engine Optimisation, or SEO, is a process that helps a business improve its online ranking in search results under diverse search engines. With effective SEO techniques, you can make search engines understand your content, allow people to find your business easily and ensure more purchases of your product or service.
Search engines, including Google, Microsoft Bing, Yahoo, etc. use crawlers to gather information across the internet to populate their big databases. These are called indexes. For any industry topic, they begin from one well-known page and follow the links to other websites. So, here, the role of SEO becomes crucial.
In other words, SEO helps improve the visibility and positioning of various types of content in organic search results. You can optimise your social media profiles, Google My Business profiles, etc. to be visible in search results. It takes your business to a large number of audience. However, they are never equal to what an SEO-friendly website can offer.
Depending on a few parameters, Google or other search engines decide any business’s online positioning. Owning an SEO-friendly, well-designed website is useful for fulfilling the prerequisites. Anyway, the website's design must be pleasant to the eyes and easy to access. On the other hand, the SEO techniques used there should align with the target audience’s search intent. That’s how web design and SEO work together in diverse ways and help your business appear in online search results.
You can apply SEO techniques without having a website. But is it worth it? Does it provide the desired results for your business’s online presence? The answer is Sometimes, Yes, to some extent. The techniques work better when you have a user-friendly, good-looking website.
Diverse search engines use various algorithms to decide where your business should be placed online. SEO for a website helps your business website go along with them. For example, Google’s algorithm has over 200 factors or signals for this purpose. They determine its search engine rankings. The factors include domain age, content length, keyword usage, duplicate content, grammar, mobile-friendliness, etc. Only a well-designed website is ideal to meet all the criteria.
Now, look at the core pillars of search engine optimisation strategies for your business websites.
Also known as on-site SEO, it covers everything you do within your website to make it rank higher on search engines. On-page SEO tasks include but are not limited to optimising website content for search engines, title tags, optimised URLs, etc. The relevance and usefulness of your website for your audiences’ search intent strongly depend on these essential factors. Optimising the content includes adding a mix of short-tail and long-tail keywords. The URL structure, meta tag and meta description should include primary keywords and LSIs.
Unlike on-page SEO tactics, it covers what you do outside your website to improve its search engine ranking. Link building, guest posting, circulating your website on social media, etc. are some of the major off-page SEO tasks.
The backlinks, recommendations, reviews, etc. that you can get through off-page SEO give your business website credibility, making it a reputed site for the product or service you offer. For example, as per the Google algorithm, focusing on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) helps websites rank higher. These four EEAT factors are addressed well when you do off-page SEO right. According to a study, top-ranked search results usually have 3.8 times more backlinks than results in lower positions.
This ensures that your site meets the technical requirements of modern forms of search engines and is ready to be ranked higher. It includes various user experience factors. XML sitemap, site architecture, canonical tags, etc. are some of the essentials that you must focus on for this purpose.
An SEO-friendly site architecture is all about how internal pages within your website are interconnected, enabling crawlers to find your website content smoothly. If your content is distributed within many pages on your website, an XML sitemap is important to tell search engines about their numbers and positions. For pages with similar content, implementing a canonical tag is helpful to make search engines understand which one is original and which one needs to be indexed.
Only SEO without any website can help you walk a little. But, to set out for the longer journey, you must focus on incorporating SEO in web design. Website design and SEO should complement each other efficiently.
Anyway, let’s see how SEO works when it is implemented on a robust, user-friendly website.
The work process of website SEO is a little complex. However, to skim through the whole process, let’s segregate it into 4 main phases.
Search engines send web crawlers, bots responsible for finding new websites, newly published pages and their content. They are also called ‘spiders,’ ‘robots,’ and so on. When you first publish your website online, this crawling also occurs on your website. And if the website is easy to skim through with good UX design, crawlers can go through it quickly, without any hassle.
After crawlers find your website in the vast space of the digital world, search engines start indexing it. It involves storing and organising all website data. It is the phase when a search engine decides whether to use the website content. If a search engine selects a crawled web page worthy, it will be added to its index. That’s why web design and SEO for the site should be good enough to make the website valuable and trustworthy.
After indexing, it is filed and stored in a database. Most websites with unique and value-added content are placed in the index. However, websites with duplicate content, spammy appearance, or lack of enough inbound links may not be indexed. That’s why a proper website design is much needed to complete this initial phase of SEO for websites.
Once crawling and indexing are completed, your site is ready to be ranked. Now, search engines cross-check the ranking factors. Depending on them, they position your website into their listings. Some of the factors or signals that work as the deciding factors for search engine rankings include:
After being ranked, you can search for your website with different keywords that you have set for it. You’ll see the result. It may come in two different forms. One is the traditional organic listing. Another one is the SERP result. The SERP or Search Engine Result Pages is an interesting feature of search engines. It includes featured snippets, AI overviews, knowledge panels, people also ask, related searches, etc.
Search engines also prioritise preventing spam, understanding users’ search intent, and personalising results.
With the evolving nature of technology, search engines go through several shifts and new algorithms are introduced with every shift. For example, Google has multiple algorithms like RankBrain, BERT, Hummingbird, Penguin, PageRank, etc. Aligning your website content, website design and SEO efforts with the latest algorithm updates improves the site’s ranking.
According to a study, Google runs around 99,000 search queries per second. This adds up to 8.5 billion searches per day in every part of the world. And less than 1% of users go to the second page of search results.
You can leverage this scenario in the best possible way with an SEO-friendly and well-designed website. Let’s see why effective web design and SEO are needed to ensure a high rank for your website.
A website has no significance unless it sees standard traffic. Efficient SEO techniques attract it. On the other hand, a user-friendly, robust web design retains that by compelling people to come back to it more than once.
trategic SEO efforts bring your business website to the top of the search results. So, your target audiences come across your brand before your competitors. With a visually attractive, easy-to-access website design, your brand sticks to their minds for a long duration.
Efficient SEO techniques include high-quality content placement and showcasing an authoritative approach toward the industry your brand belongs to. Moreover, thoughtful and pleasant web design makes your brand look more professional. Thus, it builds credibility for your business among your target audiences.
In other words, web design and SEO make your website well-optimized for organic searches, bringing more qualified leads than paid searches. So, if you’re missing out on it, design a business website and implement a targeted SEO strategy ASAP.
With more organic traffic on the site, an SEO-friendly, well-designed website attracts convertible leads. Most of them turn into sales eventually after being nurtured for some time.
It is evident now that focusing on website design and SEO is the need of the hour. However, the question that overwhelms many business owners is- how can we do it?
Let’s answer the question by describing some of the best SEO and web design practices.
According to studies, adults' average human attention span is around 8.25 seconds. Considering this data, experts suggest that the ideal website loading speed should be between 0-4 seconds. So, make sure that your website follows it. Simple design, gentle content flow, and updated technical SEO tactics help achieve it.
The content on the web pages must be relevant to the target audience. Besides, no grammatical errors should be there. Take the help of AI-driven spell checkers and grammar correctors for this purpose. Also, there should be enough space between the lines so readers can go through the content easily. Fonts and style should align with your target audiences’ needs and preferences. For example, if your website is about kids' products, it is wise to include childish, fun-inducing fonts and elements within your website content.
According to a Forbes report, 57% of all local searches are made on mobile devices and tablets. Also, 4.96 billion mobile searches take place daily worldwide. These statistics testify to why your website should be mobile-friendly. So, while designing the website, focus on enabling the mobile view format. Also, implement meta descriptions, title tags and other on-page and technical SEO strategies according to the convenience of mobile users.
Images and videos are significant parts of website design. Also, well-optimized images contribute significantly to the SEO strategies. Put high-quality images relevant to your website content and go well with the brand voice. If possible, maintain a group of brand colors across all graphic images. Using original images in a compressed format is the best idea ever. It helps to avoid copyright issues and adds authority to your content.
A clear site structure with well-optimized navigation is essential for website ranking. Design a clear and concise hierarchy (H1, H2, etc.) and organise the website content accordingly. Also, build a network of interconnected content with strategic internal linking. Moreover, don’t forget to generate XML sitemaps with priority and frequency tags.
Keywords are vital for website ranking. First, understand your target audience’s search intent. Then, research relevant keywords and search terms. Have a look at the competitor sites’ keyword strategy as well. Include a mix of short-tail and long-tail keywords in the website content. Above all, make sure that all keywords are naturally placed.
Focus on both of them as they help search engines understand the web page’s purpose and display its content in a more relevant and attractive way.
To increase your chances of ranking, you can opt for snippet ranking. Things you can do for this are as follows:
With an in-depth knowledge of the connection between web design and SEO, BrandStory, the website design and SEO agency, is here to ensure a strong online presence for your brand. We first identify the problems each of our clients faces, analyse the brand’s current growth potential, and then suggest customised solutions. Thus, we understand our customers’ requirements and provide personalised services to each of them.
Web design and SEO are two core parts of your brand’s online reputation. Any mistake in any of them may lead to crucial consequences. Your site may not get ranked or even indexed. So, to help you avoid such scenarios, this blog section highlights the common mistakes to avoid in web design and search engine optimisation.
Searching on Google is nowadays an everyday activity, just like taking a shower and having your meal. According to the latest data, an individual Google user performs an average of three to four daily searches. This is how people get answers to their questions and find effective solutions to their problems. So, the combination of SEO-friendly web design is the game-changer!
If SEO is the path, web design is the destination for end users. While search engine optimisation attracts traffic, website design is responsible for the first impression. Hence, focusing on both is extremely important to ensure successful website growth.
Haven’t you started SEO yet? Is your business website still not updated? Visit your reliable service provider today and resolve the issues before your competitors leave you behind.
SEO is a set of techniques designed to increase a website’s online visibility, improving its position on search engines. SEO performs at its best when applied to a website with a simple, easy-to-access design.
SEO works through a step-by-step process. To ensure its successful implementation, you should focus on some essentials. Here are some of them.
SEO helps startups improve their online presence and brand recognition and walk along with their established competitors. With strategic SEO tactics, they can even attarct investors, much-needed for budding companies. It builds credibility and trust with potential customers who know little about the company.
Efficient SEO tactics ensure a high ranking on search engines and enhance your online visibility. With such great online visibility, websites get better traffic, which later converts into leads, sales, and revenue.
Here are some quick ways to check whether your website is optimised for search engines.
You can enjoy the advantages of SEO even if you do not have a website. A social media page, Google My Business profile, etc. are the ways you can opt for. However, having a website gives you enough space to explore diverse SEO strategies in the long run. Well-maintained website design and SEO bring more eyeballs to your business, improving its search engine rankings.
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