Keep program users happy and engaged with these 5 tips for raising program retention:
People are totally obsessed with themselves, and catering to this natural narcissism goes a significant way in winning over people. Never pass up a chance to integrate personalization into your program, whether through referencing a user’s previous purchase behaviour, place, or name.
Include these personalized touches via drive notifications, emails, and in-application messaging. You may even give a customized experience with content, making certain to give useful, valuable content that fits a user’s needs that are identifying. Such award-winning encounters are what keep program retention high.
Some people are going to leave your program, but understanding why their left your program will empower other users to be saved by you in the future.
Common reasons for uninstalling are:
Nasty UX: Ensure you have a delightful appearing UX design and intuitive navigation.
Bugs: Bugs don’t only frustrate users – they also reflect that the program isn’t trustworthy and secure.
Seasonality: Some applications, like child or wishlist applications -friendly park locators, may have a specific seasonality about them.
Don’t worry too much about these uninstalls, but consider emailing users that are old next season to see if they’re intrigued in your improved version!
New & upgrades variants: Updating your program gives you a chance to add attributes that are new or missing and build upon the responses you’ve received from users. However, in some scenarios, specific sections of users might reject your new and improved variant, especially if you’ve made significant overhauls to the program object, or design, navigation. Attempt to get comments from all these abandoners to see just what drove them away.
Raising program retention isn’t just about understanding why users uninstall your program – it’s also important to understand the personas of your program abandoners. You can find several excellent tools out there that do the thinking for you.
Many users uninstall programs as a consequence of messaging that are spam or unrelated. Make certain you are not sending press messages for kicks and giggles out - your marketing campaigns have a definite target and should be highly optimized. Brush up on best practices for press notifications and consistently contain CTAs that are strong in your copy in order to give users the next step to take. Take benefit of all of the advertising tools at your disposal like email etc. An email is an untapped tool for communicating with users beyond the program.
Utilize it smartly and moderately to keep users subscribed. Rich media can be shown by android telephones and now iOS10 within their push notifications. This can be an incredibly strong method to foster drive and participation users back into the program, so be sure you take benefit of it. Ensure your advertising consistently. Not to mention, measure and track everything you send to ensure you know what is working and what is not.
You should be continuously testing and monitoring to ensure you are always giving users to you the best of the best. Every program differs, and every crowd has needs that are exceptional. Do not just go by practices that are best - assess if specific strategies work for you or not and experiment. Put simply, A/B evaluation. It is also vital that you look past straightforward metrics like clicks and locate methods to quantify metrics which are more aligned to your company aims, such as conversions, sales, and participation. Your message to follow through will click, but lots of others will just close out of your message and open the program themselves. This shows as easy click speeds do not consistently reveal the accurate operation of a messaging campaign, and how clicks could be a misleading metric. Testing, accurately quantifying your advertising efforts, and monitoring will assist you in developing program retention, and as a result, better campaigns.