SEO Solutions for Lifesciences Pharma Company

Despite being the industry leader in providing animal and human healthcare products, our client struggled with organic traffic growth. The company was doing very well in the market, but they didn’t have an established online presence. With our expertise in Search Engine Optimization, we helped them gain a significant increase in organic traffic and quality leads.

Challenges

The company has a significant presence worldwide; however, they were not doing great in terms of digital growth and hence, they were missing out on potential customers.

The company was also struggling with the following problems:

- No growth in Organic Traffic
- Didn’t know how their digital investments were translating to ROI
- Lack of an established online presence

Our target was to increase their organic traffic and leads. The goal of our SEO Strategy was to boost the company’s discoverability on Google.

Solution

After doing the site audit and analyzing data from Google Analytics and heat maps, we found problems that were restricting the site growth. We then discussed with our UI/UX teams about the changes the site will need to engage the traffic and generate maximum possible leads. We decided to rebuild the site inline to our new SEO strategy.

Apart from above, the additional deliverables to increase the site's digital discoverability were:

• - Identified long tail and bighead keywords
• - Created some SEO friendly quality content that was optimized to rank for those long tail and bighead keywords
• - Got quality backlinks from authoritative sites to increase the Domain Authority of the website
• - Rebuild of website considering technical SEO optimization
• - Worked on the site on-page optimization and lowered the bounce rate of the site in parallel

Results

With an effective SEO strategy, we were able to give our client exceptional results within seven months. The first few months were crucial in our success, where we rebuilt the site with new SEO practices.

The website was ranking for more than extremey critical 10 keywords on the search engine result page related to the animal health industry.

The organic traffic through this increased by 300% in less than 7 months

Impact

The campaign eventually led to more than 300% growth on the client traffic within seven months. We were able to impact the client's business in the following ways:

• - 10+ Keywords ranking on the first page of SERPs related to the animal health industry
• - Organic traffic increased from 2000 to 6000 in just 6 months
• - More than 150+ keywords are tracked on Google search result every month in terms of Promotion and tracking