Digital Marketing for B2B Marketing Campaign Management
Our client has been doing remarkably well in their industry. However, this was not always the case. Our client struggled to gain leads through with all their paid channels. With the help of our expert team, we were able to enhance the digital reach of our client.
Challenges
Whether it is Facebook ads or Google AdWords, a wrong ad campaign with a high budget can turn into a disaster. You will end up having irrelevant traffic on your website, which will eventually leave within seconds. All your money will go in vain without any significant leads. The ongoing paid campaign of the client was not performing well in all the platforms. Our client was an accounting service start-up, and organic traffic was not a solution as it takes time to establish a digital site.
The primary challenges faced by our client were:
- Irrelevant clicks through paid ads
- Few leads through the paid campaign
- CPC was higher than the average
- Setup ads in different categories such as accounting and GST
Solution
After going through their old paid campaigns, we found out a lot of mistakes that were wasting their budget. The targeted audience was too broad and irrelevant. Their social media accounts and website needed some change. We discussed the changes with our web designers and social media marketing team and soon implemented it.
Here are all the things we did to enhance our client’s paid ads campaign:
- - Improved the ad placements
- - Made some changes in their site and social media accounts
- - Made changes in our ad placements strategy based on regular reports
Results
We were given a tight timeline of 3 months to showcase our skills, and we were able to deliver the desired results within the timeframe.
With the paid campaign, the sales increased to 30% within the time frame of 3 months.
The reach through the paid campaign was around 30,00,000.
Impact
Being a start-up, our client gained leads within a span of three months through the paid campaign. We built trust and awareness among users and generated leads within the time frame of three months.
We were able to impact our client’s business in the following ways:
- - The sales increased by 30% within three months
- - The Cost per Lead was around 70 INR – 100 INR
- - Generated qualified leads through the campaign
- - The ads hit a reach of 30,00,000
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The experience of working with BrandStory, was a wonderful one. They have a passionate, responsible and competent team, very thoughtful and hardworking, and always reliable in delivering the results. We treat each other as business partners, rather than just clients.
Jia Zhang
Country Manager(China)
Astreem Consulting Pte Ltd
BrandStory has been a very trusted and reliable partner for Vymo. It is very tough to fully absorb a client’s design preferences, tune your style to it and consistently deliver expectations. BrandStory has managed to do it for Vymo for over an year now. Their work ethos and enthusiasm for Vymo’s success make us feel like they are part of our own team. Thank you BrandStory!
Yamini Bhat
CEO
Vymo
The team at BrandStory is extremely understanding of customer requirements, accepting of changes that are asked. It is difficult to find a mature organisation that has all of these together and I am happy to have found BrandStory. Their social media marketing plan was expansive and had great target ideas and well executed. Overall, I would highly recommend the team at BrandStory.
Ramya Rajendiran
Curriculum Director
Springdays (CBSE) International School