What are the Types of Social Media Marketing?

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Content Marketing 

This marketing type involves a strategic approach to create better content work. Content marketing is creating and repurposing content to attract potential customers. It includes creating blog posts, videos, emailers, podcasts, and infographics per business needs and requirements. Brandstory social media marketing services in Gurgaon work continuously to deliver well-written and influential content that would resonate with your audience.

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Influencer Marketing

A social media influencer who has built a loyal audience on social media platforms is considered. Partnering with such influencers can help your brand reach major audiences and communities who can be interested in your product/service. Influencers share their content with their audience by specifying your products/services, assisting in better conversions from followers into buyers. 

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Social Media Management 

In the initial days, social media management may not give you a lot of followers. But with time, the followers and reach will multiply. Social media marketing agencies in Gurgaon, like Brandstory, help you manage your social media platforms’ campaigns effectively. Thus, after doing it continuously, you get a loyal base of followers, which can bring significant revenue to your business. 

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Paid Media Marketing

Includes paid social media, banner ads, native ads, and search engine ads. You can escalate your social media campaigns with the Brandstory Pay per Click model and Cost per Thousand/Mille. Paid media marketing is the marketing efforts handled by a social media agency like Brandstory.  You just have to pay for the advertisement, and we will manage it. 

Our Process

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Goals Outlining

Our social media marketing services team in Gurgaon begins with understanding the clients’ businesses and objectives. In this stage, we outline our goals for marketing. This guides our strategy development. 

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Precise Audience Research

The brandstory team works towards identifying your business's audience base. This step is crucial to understand what type of demographics, online behavior, and interests we have to cater to. 

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Competitor Assessment

 Further, our team goes for the competitors’ analysis to recognize strengths, weaknesses, and opportunities. All this helps us in setting up your brand apart from the crowd.

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Content Strategy Development

It is said that content is the real king of social media. And we keep this in mind while crafting the content strategy for campaigns. The strategy includes posts, images, and videos. Our social media executives frame a content calendar for regularly posting the posts. 

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Analytics and Reporting

After posting various posts on social media platforms, we use the data and analytics to track the performance of all sorts of social media campaigns. Our team provides great insights into how your social media post works on various platforms. 

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Optimization Process

Based on the results and insights, our executives continuously optimize the strategy to maximize its effectiveness.

Benefits of Choosing our Social Media Marketing Services in Gurgaon

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Better Brand Visibility

With our effective content strategies, you can increase your brand's presence across different social platforms. All this makes your business/brand more visible to your target audience.

Improved  Audience Engagement

At Brandstory, a social media marketing agency in Gurgaon, our team creates and shares impactful content that supports better interactions. It helps you build a engaged community. 

More Lead Generation

Our strategically designed social media campaigns catalyze more lead generations and conversions. We help you convert your followers into leads. This boosts your sales and revenue.

Cost-effective Advertising

No matter what type of ads you run, they will always be pocket-friendly to you. We believe in making advertising services more affordable to everyone in the digital space. 

More Growth for Business

Our team aligns its efforts with your business goals through social media campaigns. This contributes to long-term success.

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Social Media KPI with Social Media Return on Investment Measurement

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KPI

Key Performance Indicators (KPIs) refer to the measurable metrics used to measure your campaigns' effectiveness. The metrics can include click-through, conversion, engagement rates (likes, shares, comments), follower growth, and return on investment (ROI). 

Brandstory professionals monitor and analyze these KPIs to help businesses gain success from their social media campaigns. This also helps make data-driven decisions and optimize strategies for better results. 

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Research your competitors

Researching your competitors is analyzing your competitors’ presence on various platforms. The social media executives analyze by understanding their content strategies and identifying their target audience while assessing their engagement levels. This research assists in gaining all kinds of insights into what works in your industry.  Further, the Brandstory team identifies the gaps in your content strategy and optimizes it for the betterment of the campaign. 

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Indication

In social media marketing, indication refers to KPI and other metrics used to analyze the effectiveness of social media campaigns. It includes shares, comments, and likes on various social media posts. It also assesses the click-through rates, follower growth, and conversion rates. Monitoring such indications is important for ensuring your social media campaign delivers the desired results.

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Impression

It is defined as the number of times your ads or content are displayed on a user’s screen. Impression is a valuable metric for knowing the reach of social media campaigns. Further, it can be counted every time your post appears on a user’s timeline. This metric also gauges the exposure you want for your posts. By tracking the impressions, our team refined the strategy to increase your content’s visibility. 

Why Choose Us?

Hiring a Brandstory social media agency in Gurgaon helps you save the time and resources needed to manage it in-house. This helps you focus on other core aspects of your business.  Our social media services can help you get the ideal customers by tailoring effective content that serves their interests. This targeted approach helps us increase the chances of attracting and retaining the right set of audiences. 

At Brandstory, our professionals develop high-quality, engaging content that aligns with your consumer base. These posts ensure your brand is distinct from others in the digital landscape. 

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TESTIMONIALS

What Our Client Say's

“We are a very small-scale company and we were struggling to regularly post our social media creatives on time due to other work. We approached Brandstory social media marketing in the Gurgaon team. They did a fabulous job in social media management. The team regularly posted on the platform and helped us create some of the best posts. This ensured our growth.”

- Satyam

“Despite posting regularly, we were not able to find out what would make our creatives more effective. Due to this, we contacted the Brandstory team and they shoved off our worries in one flick. Because of their great management skills and analytics and reporting process, they helped us get better in our social media campaigns, which catalyzed us in gaining good conversions.”

- Rammy

“Brandstory marketing services did a great job in uplifting our brand’s image in the digital world. They understood our requirements and curated a plan that would go with our business aims and objectives. The content was so good and effective, that it did help us to convert our followers into leads. Thank you Brandstory.”

- Sam

FAQ

Social media ROI is calculated or measured by subtracting the return from social media from the cost of social media marketing. It is done to measure the effectiveness of the social media campaigns.