 | Who we are | BrandStory is one of the leading PPC agency in Kolkata offering customized Pay-Per-Click services for top companies across multiple industries. We are a Google-certified partner and have 10+ years of rich industry experience in managing pay-per-click campaigns. So, if you're looking for reliable PPC services in Kolkata, we are a dependable partner delivering exceptional results to clients worldwide. |
 | Approach | Our expert PPC team specializes in display advertising, search advertising, shopping ads, video ads, and more, ensuring comprehensive coverage for your brand's digital needs. We focus on continuously optimizing PPC ads to increase the Return on Investment (ROI) from every campaign. We use advanced tools like Google Ads, SEMrush, and WordStream for effective PPC campaign management and optimization, ensuring maximum performance. |
Types of PPC Services We Deliver in Kolkata
Working as the top PPC agency in Kolkata, we track and analyze website products or services to draft a plan.
Our PPC service includes keyword research for targeting products and services, creating ad copy, budget management, setting up conversion tracking, and campaign performance reporting.
Search Engine Marketing
Search engine marketing is the process of improving visibility in Search Engine Result Pages with ads. Our SEM stack ranges from SEO to PPC (Pay-Per-Click) and social media marketing services. We craft expert-led search engine marketing strategies that can generate instant leads and drive revenue to your business. We go beyond basic search engine marketing to help our clients achieve top rankings for their targeted queries, driving long-term success.
Search Ads
Every second, customers are searching online for businesses like you on Google. Get in front of them through Search Ads. Our Search ad services help you show up when people search for relevant products or services whether on desktop or mobile devices. Pay only for calls to your business or clicks to your website.
Display Ads
Display ads are a must-have for any PPC campaign, designed to boost brand visibility. Our PPC team designs & places display ads to deliver the right message to the right audience. We create display ads including banner ads and video ads targeting keywords, demographics, and people with specific interests.
Video Ads
Video ads are more engaging to attract interested audiences to your products and services. We design and create video ad campaigns that can bring valuable leads with a better rate of conversion than traditional text-based ads.
Shopping Ads
We run shopping ads with interactive product images, titles, descriptions, and pricing to attract potential buyers. Interactive shopping ads with product ratings and better audience targeting help buyers trust a brand and engage instantly.
Remarketing Ads
Remarketing ads are designed to bring customers back to your website repeatedly, increasing your CTR (Click-Through Rate). We design remarketing ads aligned with your branding to deliver a seamless advertising experience. Our PPC experts ensure the design, content, and brand message are effectively visible to the audience.
Facebook Advertising
We are experts in leveraging the world’s dominant social media network, Facebook as a marketing channel. Our social media marketing team ensures your business page gets enhanced awareness, more followers, and generates leads. We leverage advanced targeting options to map a targeted audience and engage them with your brand.
Twitter Advertising
Twitter ads need to be professional and impactful to stand out from the crowd. We create Twitter ad campaigns that are designed to grab the attention of people who are surfing for information on the platform. We craft Twitter ad strategies targeting the right audience whether Gen X or millennials.
Google Ads Campaign Management Company in Kolkata
We are a certified Google Ads partner agency in Kolkata to help you with PPC ads campaign management services. We offer the following services:
Strategy & Campaign Setup
Strategy is the core pillar of any successful Google ads campaign. We set campaign goals, target audience, and keywords by analyzing key influences.
Testing on Various Landing Pages
We perform A/B testing on landing pages to ensure maximum efficiency and effectiveness. Then we choose the best-performing landing page to run Google ad campaigns.
Google Offers Credits for New Accounts
We offer Google Ads credits to help new businesses kickstart their campaigns without making a large upfront investment.
Facebook Pixel Setup
We provide Facebook pixel retargeting services to capture conversions on your website. This helps optimize ad targeting and increase return on ad spend (ROAS).
Track Conversions and Click Fraud
We provide click, conversions, and click fraud monitoring services to optimize campaigns. This helps detect and block fraudulent clicks on your ads, ensuring your budget is spent effectively.
Keyword Targeting
Our keyword targeting strategy enhances your website's visibility on search engines, drives more targeted traffic, and improves overall search rankings.
Ads Copywriting
We have content experts to write compelling ad copies meant to attract the audience. We create smart and professional ad copies that convert readers into potential customers.
Testing Various Ad Copies
We test different variations of ad copies to know what performs best. Based on that we choose the optimal one that can drive measurable results from a Google or Meta ads campaign.
International PPC Ads
We cover the tactics to be adopted for your business to reach an international audience through PPC advertising and create new avenues for revenue.
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Remarketing Ads
We create remarketing ads that are optimized for repeatedly placing your brand in front of targeted audiences. This significantly boosts brand awareness and increases conversions.
Rule-based Bidding Management
Our rule-based bidding allows you to set automated rules that adjust campaigns in response to various events or triggers, ensuring the best performance.
Google Analytics Tracking
We set up Google Analytics advanced tracking to count specific events/conversions. This allows us to know the point of user engagement on your website.
Keyword Research
We utilize an advanced keyword research strategy to find the right set of keywords to target campaigns. We focus on finding intent-driven aligned with specific intent that can maximize results.
Analysis and Reporting
We are expert analysts to find out forecasts about user flow, bounce rates, and website traffic. We analyze website and ad performance data to prepare insightful and actionable reports.
Website Conversion Tracking
We implement conversion tracking to find out pain points in a website. This proven strategy helps improve engagement and increase conversions.
PPC Ads Monitoring
We provide advanced PPC Ad monitoring to track key factors, analyze performance, and make data-backed adjustments. We ensure continuous optimization, helping businesses refine their AdWords strategy.
Dynamic Keyword Insertion
We utilize Google’s Dynamic Keyword Insertion (DKI) feature to change ad text automatically to match user intent. We make Google Ad campaigns more relevant, improve CTR, enhance campaign performance.
Landing Page Design
We create interactive landing pages for Google Search Ads and optimize them for the best results. Our professionally designed landing pages are optimized to maximize conversions, ensuring higher engagement.
Performance Analysis & Reporting
We track key PPC metrics and provide in-depth performance analysis reports. Our data-backed insights help optimize campaigns, improve ROI, and align strategies with business goals.
Competitor Analysis
We do a comprehensive competitor SWOT analysis to analyze services, products, and unique offerings. This helps us craft advertising strategies based on the strengths and weaknesses of your business.
YouTube Advertising
YouTube is one of the most popular video streaming platforms for global audiences. We create YouTube ads that effectively capture your audience's attention, boost awareness, and drive targeted engagement for businesses.
Advanced Bid Management
We utilize advanced bid management in PPC campaigns. Our PPC experts ensure optimal campaign management strategy to attract the best traffic that converts.
Google Ads Optimization Tips
Continuous monitoring and optimization are essential for maximizing ad performance. It is necessary to ensure that your ads are visible to the intended audience who are actively searching for related products or services.
Account optimization tips
Optimizing your Google Ads account ensures that ads are relevant, visible to the intended audience, keyword matches, and are logically and semantically and appropriately structured.
Step-by-Step Process for Managing Google Ads Campaigns
We follow a strategic and data-backed approach to managing Google Ad campaigns. With 10+ years of rich industry experience, we strive to maximize ROI and campaign performance. We also do continuous analysis and optimization to achieve the benchmarks. Here’s the 6-step strategy that we follow:
Understanding Business Goals: The first step is setting up advertising objectives- it can be increasing leads, improving traffic, driving sales, or app downloads. A well-defined business goal enables us to craft an effective Google Ads strategy.
Strategic Planning & Setup: After setting up objectives, we create landing pages and implement conversion tracking. We define the budget, select campaign type, locations, and ad creatives. Proper planning ensures seamless campaign execution and accurate performance tracking.
Campaign Creation & Keyword Targeting: Based on the initial analysis, we set ad campaigns, select the most accurate keywords, and remarketing strategies. Addressing the right keywords and ad campaigns is the pathway to engage customers actively searching for related products or services.
Launch & A/B Testing: After initial approval from clients, we launch campaigns and A/B test creatives and ad copies to measure engagement and conversion rates. We test different ad variations to select the most appropriate ads that can convert and bring better ROI.
PerformanceMonitoring & Optimization: We monitor ad campaigns on a regular basis to understand CTR (Click Through Rate) and conversions. Based on real-time analysis we optimize necessary metrics for optimal performance and maximize results.
Refinement & Scaling: We gather client feedback to assess lead quality and conduct ongoing analysis to ensure long-term success. Our approach is to scale successful campaigns to help businesses expand reach, enhance brand visibility, and increase conversions.
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THE GREATEST
Your Questions Answered
You’ll receive updates about campaign performance on weekly or monthly basis as you prefer. This report will include ad spending, clicks, impressions, conversions, Cost-per-Click (CPC), and ROI.
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ROI Lead Best SEO Company/Agency in Kolkata India
We are group of passionate digital marketing experts; industry thought leaders and creative designers coming together to produce stunning ROI lead digital marketing campaigns for brands. We are a social media marketing agency based in Kolkata, India providing digital marketing campaign management support to brands across the globe.
Services
UI UX Designing
As an user-centric design agency in Bangalore, India, we create functionally beautiful digital experiences that highly engage with your target audience. We tend to create meaningful relationships amidst brands and their consumers through inspiring design…
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Website Development
Making sure that your website is universally compatible and user friendly, an exclusive expert team of designers and developers are you assigned to to ensure that not only the plan goes according to a timeline but also that your approval is taken…
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Content Marketing
Simple.We create digital content. It’s the element that helps us to be the company we are and our ever growing client list is an proof to that. Brandstory is one of the leading content marketing communications company in Bangalore, India provides…
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Search Engine Optimisation
Search Engine Optimization (SEO) program increases overall visibility of your business across all search engine platform. It provides an opportunities for brands to create acquisitions (sales, leads, inquiries etc.), and help consumers to …
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Pay Per Click (PPC)
We increase your digital footprint with Pay Per Click campaigns or Google Adwords and Bing Adwords. A plan is sketched out and implemented accordingly, with this your campaign has begun. The plan includes specific important keywords …
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Social Media Marketing
We provide expertise in design implementation providing a full range of social media marketing services(SMM) bounding in popular social media platforms, content generation, creatives ideation, social branding techniques. Holding it all together …
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Email Marketing
Email Marketing It’s not as easy as it may sound. It’s not just composing an email draft, copying a list of contacts, and clicking the “send” button. Invariably, you will face struggles ranging from privacy issues, permission boundaries, technical glitches …
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Online Reputation Management
Online reputation management includes managing your business and its brand value across every review and rating forum to every social media platform. It is ideally required for 3 major purposes adding to the growth of your business…
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Analytics and Reporting
A gripping content, catchy headline, constant updates will mean nothing if you can’t see the returns on it. So after all the hard work is done, we send you a detailed report and statistics on how well you are doing on digital…
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Official Google Partner 
We are official partners with Google, so you know that you are in the hands of a trusted and promising company.
