We offer the following services as the certified Google Ads partner:

• Campaign Setup and Strategy – Our campaign set up and strategy is founded on campaign goals, analysis of policies and identification of the key influencers.
• A/B Testing on Landing Pages – We devise A/B testing strategies to avoid risks and allow you to target business resources for maximum efficiency.
• AdWords credit on new accounts – We offer Google Adwords vouchers or credit to help new users to use AdWords without any heavy investment
• Facebook Ads Pixel Retargeting – We leverage on Facebook’s most powerful targeting capability, Facebook Pixel to attract relevant audiences.
• Monitoring clicks, conversions and click fraud – Our click and fraud monitoring services help to detect click fraud as it happens, recover lost money from PPC Ads, block and detect fraudulent clicks.
• Ongoing keyword development and tweaking – Our keyword tweaking and development services directly impacts the search visibility of your website.
• Ad campaign copywriting – Our Ad campaign copywriting services include composing smart, slick and professional ads that convert ad viewers into readers and readers into customers.
• Ad copy performance testing – Ad copy testing helps businesses to figure out what ads perform better to enable them to make confident decisions about the ad copy.
• International PPC campaign management – We cover the tactics to be adopted for your business to reach an international audience through PPC advertising and create new avenues for revenue.
• Remarketing Advertising – Remarketing advertising allows your business to position your ads in front of your target repeat audience to improve brand awareness and conversions.
• Setup and management of rule-based bidding – Through our rule-based bidding services, you have the option to set rules to modify campaigns based on outside events or triggers.
• Google Analytics integration and goal tracking – We help you set goals for certain metrics so that they can be tracked through Google Analytics.
• Advanced Keyword research – Our advanced keyword research methodology begins at the granular level using high level research and data analytics tools.
• Results Analysis and reporting – Our experts dive deep into analytics and study data about bounce rates, user flow, pages per session and CRM data to create meaningful reports.
• Website conversion analysis implementation- Website conversion analysis and implementation can improve the site’s performance, convert traffic to sales, drive desired results, and generate revenue for business.
• LinkedIn Ads audience insights – LinkedIn ads help create tailored ads catering to the people you want to engage. Our LinkedIn ad campaigns target specific audience segments.
• PPC account settings monitoring - Our PPC account monitoring services help identify PPC metrics, monitor them regularly, and tweak ads to help businesses to get closer to their objectives with AdWords.
• Dynamic keyword insertion into ads – We implement the advanced Google Ads feature that can dynamically update the text of your ad to include keywords that match with the customers’ search terms.
• Landing page design and implementation – We prepare landing pages primarily for customers who use Google’s search Ads but they can be customized to work for any kind of inbound traffic source.
• Monthly performance analysis and reporting - Our performance analytics is the heart of data collection involving continuous monitoring of activities to provide invaluable data insights. Daily trends are viewed and analyzed through our running reports.
• Competitor analysis – We offer competitor analysis services that can collate, analyze, competitors’ information, their products, services, strengths, and weaknesses to assess your position and work on your strategies.
• YouTube Advertising- People come to YouTube to view the content they love. We leverage on this by creating YouTube ads that work towards getting a deep understanding of the most valuable customers, their habits, interests and purchase plans.
• Strategic bid management - Our strategic bid management techniques are a great way to approach PPC campaigns as they become complex. Our dedicated team ensures that your campaign strategy is optimized and you are driving in the best traffic that can convert.
• Account optimization tips- Optimizing your Google Ads account ensures that ads are relevant, visible to the intended audience, keyword matches, and are logically and semantically and appropriately structured.

Our Google Ads Campaign Management Process

Below are the steps for Google Ads management process:

1. The first step in our process is the analysis of your Google Ads objective- whether it is generating traffic, brand awareness, downloads, online sales or lead generation.
2. Once the objectives are set, the next step is identification of the landing pages and setting up of tools and techniques to track and measure results.
3. The next step is the understanding and scrutiny of various options such as budgets, location, offers, creatives, campaign types and so on.
4. Based on the results of the above analysis, relevant ad campaigns are formulated, and Google ads accounts are set up.
5. Then the relevant keywords are set up, regular and remarketing ads are created, and conversion techniques are established. These decisions are sent to the client for their perusal and approval.
6. Once the approval is received from the client, the ads are tested and then published live.
7. The ad campaigns are monitored every alternate day, metrics are studied, and results are analyzed.
8. We encourage continuous feedback of the campaign results from the clients so that the highest level of optimization can be achieved.
9. We strive to run the ad campaigns for at least 3 months during which period, we monitor performance, identify flaws and refine strategies accordingly.
10. Through the above iterative steps, campaign performance can improve significantly, and clients can see enhanced results. Satisfied customers work with us for their ad campaigns for several months and even years.
11. The ultimate goal of our Google Ads management process is betterment of marketing results for our customers substantially and in a short period. We adapt performance oriented best marketing practices to work towards our objective.