As a licensed Google Ads partner, we offer many services to help you achieve your advertising goals.
Campaign Setup and Strategy
Campaign setup and strategy include meticulously planning, designing, and executing a digital marketing campaign. It further comprises defining campaign objectives, identifying the target audience, selecting optimal marketing channels, crafting captivating ad content, establishing a budget, and outlining success metrics.
Our team designs the campaign setup and strategy by which businesses can effectively connect with their desired audience, generate valuable leads, boost sales, and attain their marketing goals.
A/B Testing on Landing Pages
This component is used to improve the landing page's performance. The A/B Testing involves creating two versions of the same landing page, each with a single difference, such as a unique headline, image, or call-to-action.
These versions are then randomly presented to visitors, and the one that generates the most conversions is determined as the winner. By leveraging A/B testing from BrandStory-PPC company in Gurgaon, businesses can optimize their landing pages to maximize conversions and enhance their return on investment (ROI) from digital marketing campaigns.
AdWords credit on new accounts
As a new advertiser, when you create an AdWords account, you'll receive a credit to kickstart your advertising journey. This credit can be applied towards the cost of advertising on Google's search engine and display network. In this, our pay-per-click management services in the Gurgaon team can help.
With this credit and our support, you can run campaigns, explore different ad formats, experiment with keywords, and refine targeting options. It's your chance to connect with your desired audience and maximize your advertising impact.
Facebook Ads Pixel Retargeting
Facebook Ads Pixel Retargeting is an effective digital marketing technique/approach that enables businesses to reach out to Facebook users who have previously engaged with their website or Facebook page. By incorporating a small piece of code called the Facebook Ads Pixel, businesses can gain valuable insights into user behaviour, such as page visits, product views, and purchases. With this information and BrandStory PPC services, businesses can create customised audiences and deliver targeted ads to users on Facebook.
Monitoring clicks, conversions and click fraud
Monitoring clicks, conversions, and click fraud is essential for successful digital marketing. Click monitoring tracks the number of clicks on ads and their sources, while conversion monitoring measures desired actions like purchases or sign-ups resulting from those clicks. Click fraud monitoring detects and prevents fraudulent clicks that can waste ad spending and undermine campaign effectiveness. We can help you regularly monitor such metrics in affordable PPC services cost in Gurgaon. With this, businesses can optimise their advertising campaigns, enhance ROI, and detect and address ad fraud or invalid clicks.
Ongoing keyword development and tweaking
Ongoing keyword development and tweaking are vital in search engine optimisation (SEO) and pay-per-click (PPC) advertising. It involves conducting continuous research and analysis of keywords to discover new opportunities and enhance existing ones. It includes identifying long-tail keywords, analysing search trends, and monitoring competitors' keyword strategies. By consistently refining and optimising keywords by our PPC team, businesses can enhance their search engine rankings, attract more qualified traffic to their webpage, and ultimately boost conversions and sales.
Ad campaign copywriting
Ad campaign copywriting is the art of crafting persuasive & compelling ad copy that deeply connects with your target audience. Our copywriters tap into your audience's needs, emotions, and pain points through carefully chosen words and messaging, capturing their attention and driving them toward meaningful conversions. This includes crafting attention-grabbing headlines, engaging body copy, irresistible calls-to-action, and captivating landing page copy.
By harnessing the power of effective ad campaign copywriting services, businesses can experience exponential growth in click-through rates, conversions, and sales, while building a strong and unforgettable brand identity.
Ad copy performance testing
This technique encompasses the evaluation of the effectiveness of persuasive ads. At BrandStory PPC company in Gurgaon, we measure key metrics like click-through rate (CTR), conversion rate, and return on investment (ROI), you can gain valuable insights to optimise your ad campaigns & increase the ROI. Further, it involves creating multiple versions of ad copy, testing them against each other, and analysing the results to identify which version is better and performs well. With ad copy performance testing from BrandStory PPC services, businesses can improve their ad copy, boost their ad campaigns, and maximise their advertising potential.
International PPC campaign management
The specialised management involves selecting the most relevant keywords and ad formats and tailoring messaging and imagery to engage the local audience effectively.
By utilising international PPC campaign management from the best PPC services agency in Gurgaon, businesses can broaden their market reach, generate valuable leads, and boost sales in new markets. Furthermore, our team expertly handles the intricacies of managing multiple languages, currencies, and ad platforms, ensuring a seamless experience for businesses expanding globally.
With the assistance of BrandStory remarketing services, you can effectively target individuals who have previously visited your website or engaged with your Facebook pages. Our team specialises in setting up ad retargeting campaigns across multiple ad platforms, allowing you to enhance your branding efforts, generate leads, and increase sales.
By strategically targeting potential customers, you can compel them to purchase your products or take advantage of your services through our help.
Setup and management of rule-based bidding
With rule-based bidding from BrandStory, advertisers can define specific bid parameters, including maximum cost-per-click (CPC), target positions, and budget caps. The rules are then utilised to automatically adjust bids in real time as per the performance of the ad campaign.
By utilising our PPC team's rule-based bidding and setup management, businesses can optimise their bids, enhance campaign performance, and minimise the time and resources needed for manual bid management.
Google Analytics integration and goal tracking
Unlock the power of Google Analytics integration and goal tracking to gain deep insights into user behaviour and supercharge your marketing campaigns. By seamlessly connecting Google Analytics to your website or mobile app with the help of our PPC team, you can effortlessly monitor user actions & measure the effectiveness of your marketing strategies.
With Google Analytics integration and goal tracking, you can easily set up and track goals, such as form submissions or product purchases, to measure user conversions and gauge the success of your marketing efforts.
Advanced Keyword Research
Advanced keyword research involves using specialized tools and techniques to pinpoint and evaluate highly valuable keywords for optimizing search engine rankings (SEO) and pay-per-click (PPC) advertising campaigns. Our team does comprehensive competitor analysis and identification of long-tail and high-intent keywords identification. Further, the team utilises keyword research tools to generate fresh ideas and analysis of search trends and user behaviour.
By leveraging advanced keyword research, we ensure that businesses can uncover untapped opportunities, optimise their website and ad campaigns with relevant keywords, and bolster their search engine rankings and web traffic.
Results Analysis and Reporting
It includes website traffic, leads, conversions, and ROI, which can be achieved to track user behaviour and campaign performance. The data collected by our team is then analysed to identify trends and patterns.
By conducting results analysis and reporting, our clients gain valuable insights into the usefulness of their advertising campaigns. This allows them to identify areas for improvement and make data-driven decisions to optimise their marketing strategies for better performance and ROI.
Website Conversion Analysis Implementation
Website conversion analysis implementation comprises of setting up and configuring analytics tools to track and measure user behaviour on a website or landing page. The BrandStory team sets up conversion goals, such as form submissions or product purchases, and tracks user behaviour through the conversion funnel.
Website conversion analysis implementation can provide valuable insights into user behaviour, such as drop-off points, key conversion drivers, and user demographics, and help businesses to optimise their website and landing pages for improved conversion rates, user engagement, and ROI.
LinkedIn Ads audience insights
LinkedIn Ads audience insights are a powerful tool that provides advertisers with data and analytics about their target audience on LinkedIn. It includes demographic information, such as job title, industry, seniority, and company size, as well as engagement metrics, such as conversion rates, click-through rates, and engagement levels.
BrandStory team uses LinkedIn Ads audience insights can help advertisers to understand their target audience better, refine their ad targeting, and optimize their ad campaigns for better performance and ROI.
PPC account settings monitoring
PPC account settings monitoring is a crucial process that involves consistently reviewing and optimizing various aspects of pay-per-click (PPC) advertising campaigns. In PPC services, it encompasses monitoring and fine-tuning bidding strategies, keyword targeting, ad scheduling, ad placement, and budget allocation to maximize performance and return on investment (ROI). Our team regularly monitoring PPC account settings, businesses can adapt to changes in the advertising landscape, cater to evolving user behavior, and optimize campaigns to achieve the best possible ROI.
Dynamic Keyword Insertion into Ads
Our team tailor the ad to the user's search query, which significantly improves both the click-through rate (CTR) and quality score of the ad. This versatile feature can be utilized across various ad formats including search ads, display ads, and social media ads. Advertisers have the flexibility to set rules and parameters, such as character limits and default text, to ensure that the ad copy remains effective and relevant to the user.
Competitive frameworks serve as valuable tools to capture essential information about competitors, including their business strategies, products, offerings, marketing efforts, and sales. BrandStory PPC team utilizes these organized visual models, conducting a competitive analysis becomes less daunting, as you will have a clear roadmap for gathering the necessary information, eliminating any guesswork involved.
YouTube advertising is a powerful digital advertising method that enables businesses to effectively promote their products or services through captivating video ads on the renowned YouTube platform.
YouTube advertising encompasses different formats, including in-stream ads, video discovery ads, and bumper ads. This versatility allows our team of PPC advertisers to choose the format that best matches with their marketing objectives. Furthermore, YouTube provides advanced targeting options such as demographics, interests, behaviors, and search queries. PPC team can precisely reach their desired audience, ensuring maximum impact and relevance.