Our SEO Process at BrandStory

Website Audit
Your business website needs the right tools and optimization strategy to improve ranking and visibility. Auditing websites is essential to find out the underlying factors that impact SEO performance. We conduct a comprehensive audit to pinpoint opportunities for improvement and ensure your website achieves the best results.

Finding Valuable Keywords
Keyword research is the most important step in targeting a potential audience and improving organic visibility. This involves analyzing the search behavior of end users and finding high search volume keywords with low competition. Effective keyword research helps enhance content relevancy, target customer needs, and improve ranking.

On-page Optimization
A well-optimized website must provide a seamless user experience and serve customer queries. This is done by making content clusters, incorporating targeted keywords into content, optimizing meta tags, headings, and user experience. Website optimization ensures your website delivers value to end users and remains competitive.
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Technical Optimization
Technical optimization is about improving website performance and significantly helps in search engine ranking. This involves implementing mobile-friendly websites, optimizing loading speed, website architecture, and finding crawl errors. Incorporating canonical URLs, structured data, and XML sitemap helps search engines understand and rank website content.
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Local SEO
Whether you’re targeting a global audience or looking for local SEO services in Mumbai, we do it exceptionally. Google Business Profile Optimization plays a key part in local SEO. Our local SEO strategy involves targeting local or regional keywords, gathering customer reviews, and creating local content to improve organic visibility.

Off-page Optimization
Off-page SEO is about improving the relevancy and authority of a website with link-building activities. We create high-quality backlink profiles on reputable websites, guest blogging, and strategic social sharing. Off-page SEO strategy helps search engines understand a website's relevancy and trustworthiness and improves ranking.

Penalty Removal
Google penalties significantly impact the ranking and traffic of a website. Google penalty removal requires identifying the root cause, such as unnatural backlink profiles, duplicate content, and other spammy practices. By following Google algorithms and guidelines, websites can recover from lost ranking and be future-proof.

CRO
Conversion Rate Optimization helps enhance user experience, boost engagement, and drive conversions. Our experts understand user behavior using tools like session recordings and heatmaps to uncover valuable insights. This involves A/B testing for landing pages for better optimization of call-to-action buttons and page layout.

UI UX Suggestion
Both UX and UI will contribute to your website and application’s success rate by making it easier for the users. They are implemented to provide customer satisfaction and to drive more number of visitors by winning their confidence and increasing your brand’s recognition. They are key components that we use to build brand value.

Optimize Website for Targeted Audiance
Your website needs the right audience to convert and do some business. This requires clustering website content, targeting keywords, and optimizing a website for optimal performance. As a leading SEO company in Mumbai, we comply with search engine algorithm changes and keep your ranking in place.
