How BrandStory Helped WinTrust Legal Boost Visibility, Traffic, and Client Leads
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Industry

Legal Services / Corporate Law

WinTrust Legal is a modern law firm helping businesses and individuals navigate complex legal challenges. When they came to BrandStory, their website was functional but hard to discover online. Traffic was low, keyword rankings were scattered, and potential clients weren't finding the right information quickly.

We rolled up our sleeves and gave the site a full redesign—making it easier to navigate, faster, and focused on converting visitors into inquiries. On top of that, we ran a keyword-focused SEO strategy, making sure WinTrust Legal appeared for the searches that mattered most.

The result? Not only did the firm start showing up for high-intent searches, but more importantly, visitors started reaching out. It's one thing to get traffic—another to turn it into meaningful leads.

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Results

15+
High-intent keywords ranking on Google Page 1
Top 12
Revenue-focused pages optimised to attract potential clients
48.7K+
Organic impressions generated through SEO
8.6
Average ranking position for core legal service keywords
2.8x
Increase in qualified client inquiries
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Ready to Make Your Website Work for You?

If your website is online but invisible, or visitors leave without reaching out, it's time to fix that. Let's build a site that ranks, engages, and converts—so your practice can focus on what you do best: helping your clients. Get in touch with BrandStory and start turning clicks into clients.

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