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At BrandStory, we craft compelling employer brands that resonate with top talent. Located in Dalhousie, our agency partners with companies to build authentic narratives that attract, engage, and retain the right people. From EVP development to employee advocacy, we deliver results that matter.
Employer branding is no longer optional. Here’s what we help you achieve.
A strong employer brand reduces cost-per-hire by up to 50% and attracts candidates who align with your culture.
Employees who believe in the brand are 87% less likely to leave; we build narratives that foster loyalty.
We move beyond generic job descriptions to share real employee experiences that showcase your workplace.
In Dalhousie’s growing market, a differentiated employer brand sets you apart from other local companies.
We define your Employee Value Proposition – the promise you make to current and future employees.
Your employer brand appears on career sites, social media, Glassdoor, and more – we create a cohesive message.
Targeted employer branding attracts candidates who are a better fit, reducing time wasted on mismatches.
We track metrics like candidate conversion, retention rates, and brand sentiment to show ROI.
BrandStory helped us articulate our culture in a way that truly resonates with the talent we need. Our applicant quality improved 40% within six months.
Many companies in Dalhousie struggle to attract skilled professionals because their employer brand is either invisible or inconsistent. Without a clear narrative, top candidates overlook your openings.
Competition for talent across industries has intensified. Your job postings, career site, and social presence need to communicate why someone should choose you over another employer.
Without a clear employee value proposition, candidates don’t understand what makes your workplace unique.
Different departments use different language, confusing potential applicants about your culture.
An uninspiring career page fails to engage visitors, leading to high bounce rates.
Candidates trust real employee stories more than official corporate statements.
Your company’s LinkedIn and Instagram don’t showcase culture, missing opportunities to connect.
A slow or confusing application process drives away even interested candidates.
Negative reviews without a response or strategy damage your reputation.
Without tracking brand awareness or candidate satisfaction, improvement is guesswork.
Every day you delay, top talent slips away to companies that have already invested in a compelling employer narrative. BrandStory helps you stop the drain and start attracting the right people.
We follow a structured, collaborative process that uncovers your unique culture and crafts an authentic employer brand that resonates with your target candidates.
From research to launch, our team works closely with your HR and marketing teams to ensure every touchpoint reflects your EVP.
We define what you offer – compensation, culture, growth, impact – that makes you unique.
Real stories from real employees builds trust and relatability.
Your career site and social assets reflect your brand personality.
We train and employees to share their experiences on social media.
From job ad to offer, we design a experience that leaves a positive impression.
A culture code or employee handbook that people actually want to read.
Glassdoor and review management to showcase real ratings and responses.
We track metrics like apply rate, time-to-fill, and brand sentiment to refine.
Our clients typically see these outcomes within 6-12 months:
We don’t just create a one-time campaign. We build a lasting employer brand that grows with your company.
Partner with BrandStory and transform how Dalhousie sees your workplace.
In a 30-minute consultation, we’ll walk you through our methodology and show you examples of employer brands we’ve built for companies of your size and industry.
You’ll see how we approach EVP development, content creation, and measurement.
We See details your company, culture, and hiring challenges.
Duration: 45 min
We analyze your current employer brand across career site, social, and review sites.
Delivered in 1 week
We present a custom plan with timeline, deliverables, and investment.
2-hour workshop
We run a pilot project (EVP development + employee story collection) to demonstrate impact.
First month
Upon approval, we execute the full employer branding program.
Ongoing
After the pilot, you’ll have a clear EVP, a library of employee stories, and a roadmap for the full program – along with measurable improvement in candidate quality and brand awareness.
BrandStory offers a comprehensive suite of employer branding services, from strategy to execution.
We tailor every aspect to your industry, company size, and target talent pool.
We define your Employee Value Proposition through leadership and employee interviews, turning abstract culture into compelling messaging.
We capture authentic video and written testimonials from your team that showcase real experiences.
We redesign your careers page to be visually engaging, mobile-friendly, and conversion-focused.
Content calendars, employee advocacy training, and organic posting to boost your employer brand on LinkedIn, Instagram, and Twitter.
We rewrite job descriptions to reflect your EVP and attract quality applicants, not just quantity.
We help you respond to reviews, gather positive feedback, and present a balanced employer image.
We train and incentivize employees to share content on their personal networks, extending your reach.
We set up dashboards to track application sources, candidate quality, sentiment, and brand awareness over time.
Each feature is designed to work together, creating a consistent, compelling employer brand.
We make the process. From initial audit to full rollout, our team manages the heavy lifting so you can focus on your core business.
Here’s what the first 90 days look like.
We gather company materials, conduct stakeholder interviews, and audit existing employer brand assets.
A facilitated session with leadership and employee representatives to draft your EVP.
Our creative team produces brand assets: copy, visual design, video scripts, and employee story capture.
We update your career site, social profiles, and job descriptions with new employer brand content.
We launch the brand internally and externally, train employee advocates, and set up measurement dashboards.
After launch, we continue to support you with quarterly reviews and content refreshes to keep your employer brand current.
Let’s get started on building your employer brand in Dalhousie.
We use natural language processing and sentiment analysis to optimize your employer brand messaging for maximum appeal.
Our AI tools analyze your job descriptions, career site copy, and employee reviews to identify gaps and opportunities.
We A/B test different EVP statements with candidate panels to find the most compelling language.
Continuous monitoring of employee reviews and social mentions to detect brand sentiment shifts.
We analyze your competitors’ employer brand to find differentiation opportunities.
AI suggests personalized content for different candidate segments based on their preferences.
We predict which employer brand attributes will resonate most with your target talent pool.
We use behavioral data to optimize the layout and messaging of your careers page for higher conversion.
Data-driven decisions eliminate guesswork. Our AI tools help you make informed choices that attract exactly the talent you need.
BrandStory provides ongoing monitoring of your employer brand across job boards, social media, and review sites.
We alert you to changes in sentiment, new reviews, and emerging trends so you can respond quickly.
Positive vs negative mentions on Glassdoor, LinkedIn, and Twitter.
Ratio of qualified applications to total applications.
Days from job posting to offer acceptance.
Total social reach of employee-shared content.
Monitoring isn’t a set-and-forget. We combine automated tracking with expert analysis to provide context and actionable recommendations.
Stay ahead of your employer brand reputation with BrandStory.
We transform raw data into clear insights. Our analytics cover the full candidate funnel and brand health.
Our dashboards are designed for HR leaders who need to report on employer brand effectiveness.
From impressions to applications to hires, we track every stage with granular breakdowns by channel.
Views, shares, and click-through rates on your career site, social posts, and employee stories.
Aggregate sentiment scores from review sites and social mentions.
Compare your employer brand metrics against key competitors.
% of applicants meeting minimum criteria
Average days from job post to acceptance
Positive vs negative mention ratio on review sites
Ad spend divided by total applications
% of total social reach from employees
12-month retention of hires from employer brand sources
With our analytics, you get clarity on what’s working and where to invest next. No more blind spots in your employer brand strategy.
Employer branding is a cross-functional effort. We collaborate with your HR, marketing, and leadership teams to ensure alignment.
Our collaborative workflow includes regular check-ins, shared dashboards, and feedback loops.
A single point of contact who knows your business and coordinates the entire engagement.
Access to all brand assets, guidelines, and templates through a cloud portal.
Structured feedback sessions at each milestone to ensure the output meets your expectations.
Workshops to equip your team with skills to maintain employer brand after launch.
Reports and presentations that reflect both BrandStory and your company branding.
We work in sprints, allowing you to see progress and adjust direction quickly.
Facilitated sessions to get buy-in from leadership and employee groups.
Weekly status updates and a real-time project tracker.
We treat your employer brand as a shared mission, not a vendor project.
The most authentic employer brands come from inside the organization. Our job is to extract and amplify that truth with professionalism and creativity. By working side-by-side with your team, we ensure every piece of content reflects your actual culture.
We work with your current HR tech stack. Whether you use an ATS, HRIS, or social media management tools, our deliverables integrate smoothly.
Our content and strategies are designed to plug into your existing workflows.
We optimize job posts for systems like Workday, Taleo, Lever, and Greenhouse to reflect your EVP.
We create content that can be scheduled via Hootsuite, Buffer, or your internal social tools.
We integrate with platforms like Smarp, Dynamic Signal, and Benevity to manage employee sharing.
Our dashboards can pull data from Google Analytics, LinkedIn Analytics, and your ATS reporting.
We believe in augmenting your existing systems, not replacing them.
If you have specific tools not listed, we’ll adapt. Our goal is to make integration effortless.
Successful employer branding involves multiple roles. We bring everyone together to create a unified narrative.
Provides strategic direction and budget. We align employer brand with overall talent strategy.
Executes the day-to-day hiring. We ensure employer brand is integrated into sourcing and interviewing.
Manages internal narratives. We partner to ensure external brand mirrors internal culture.
Owns the corporate brand. We collaborate to keep employer brand consistent with consumer brand.
The voices of your brand. We them to share authentic stories.
Each role plays a vital part. We bridge gaps and create a shared vision.
Employer branding is not a solo project. By involving the right stakeholders from the start, we build buy-in and create content that resonates internally and externally. Our process is designed to give each role a voice.
See how we’ve helped companies of various sizes redefine their employer brand and achieve measurable results.
We revamped Tech Mahindra’s employer brand to attract top software engineers. Through employee storytelling and a new career site, they saw a 60% increase in engineering applications.
We developed a Millennial-focused employer brand, emphasizing work-life balance and growth. HDFC Life’s Glassdoor rating improved from 3.2 to 4.1 over one year.
We launched an employee advocacy program that activated 200 employees as brand ambassadors. Organic social reach for employer content grew 5x.
We helped standardize the employer brand across 12 countries, creating a consistent global EVP while respecting local cultures.
We designed content targeting cybersecurity and cloud specialists. Tata Communications saw a 70% increase in qualified applications for hard-to-fill roles.
A regional retail chain with 500 employees turned to us to compete with national brands. We built their first EVP and revamped their careers page. Within 6 months, they saw a 40% increase in store-level applications.
We don’t use a cookie-cutter approach. Every employer brand we build is grounded in authentic employee experiences and strategic research. Our clients appreciate our collaborative style and measurable impact.
Organizations that see the best results involve both HR and Marketing from day one. They also commit to long-term brand management, not just a one-time project.
Another pattern is the shift from generic messaging to specific employee stories. When candidates see themselves in your employees, they are far more likely to apply.
Many agencies claim to do employer branding, but few offer the depth of strategy, authenticity, and measurement that we provide.
Here’s how we compare to typical alternatives.
Internal teams have deep company knowledge, but lack the specialized skills, tools, and objectivity that an agency brings. We accelerate results and provide expert execution.
General agencies treat employer branding as a subcategory. For us, it’s our entire practice. We have dedicated processes, tools, and capabilities that generalists cannot match.
Large consultancies often assign junior resources and use rigid frameworks. We offer senior-led, flexible service that adapts to your specific context, especially in Dalhousie.
We don’t try to be everything to everyone. Our focus means we deliver better results for employer branding.
When evaluating agencies, ask about their process for EVP development, examples of employee storytelling, and how they measure impact. We welcome scrutiny because we know our work stands up.
Switching to us is easy. We begin with a no-obligation discovery session where we assess your current state and potential. There’s no contract lock-in – we prove our value first.
Our pricing is based on the scope and complexity of your employer brand needs. We offer three engagement levels to fit different budgets and goals.
Ideal for small companies or those new to employer branding. Get foundational EVP and essential assets to begin attracting better talent.
Best for growing businesses that need a comprehensive employer brand overhaul, including extensive storytelling and proactive monitoring.
Designed for large organizations or those with multiple locations. Full suite including unlimited stories, advanced analytics, and ongoing optimization.
All plans can be customized. Additional services like employee surveys, benchmarking, and content localization are available as add-ons.
Regardless of the plan, you get these essentials:
We avoid hidden fees and complex contracts. Our pricing reflects the real work involved in building a meaningful employer brand. You pay for expertise, not overhead.
Start with a plan that matches your current needs. As your employer brand evolves, you can upgrade to include more stories, advanced analytics, or expanded social support.
As your partner, we handle confidential information about your company culture, employee stories, and strategic plans. We protect that trust through strict protocols.
Our security and confidentiality measures ensure your employer brand project remains secure from start to finish.
We sign non-disclosure agreements on request. All project materials are treated as confidential.
All files and communications are encrypted in transit and at rest using industry-standard protocols.
Only the project team assigned to your account can access your data. We use role-based permissions in our systems.
When capturing employee stories, we obtain explicit consent and allow participants to review content before publication.
All deliverables are yours. We retain no rights to use your content without permission.
We comply with GDPR, India’s IT Act, and relevant local data protection laws.
We use encrypted file sharing platforms to transfer large assets securely.
We only use third-party tools (e.g., project management, cloud storage) that meet rigorous security standards.
We conduct annual security training for our team and continuously update our practices. Trust is the foundation of our client relationships.
Helps teams:
We treat your employer brand with the same care you do.
If you have specific security requirements, we are happy to discuss them. We can adapt our processes to align with your internal policies.
These are common questions we receive from Dalhousie employers exploring employer branding services with BrandStory.
A comprehensive engagement usually takes 60-90 days from kickoff to launch. This includes EVP discovery, content production, and career site updates. We can offer a faster timeline for smaller scopes.
Yes, while we have a physical office in Dalhousie, our clients span across India and internationally. We deliver all services remotely and can also travel for key workshops.
Any company that wants to attract and retain talent can benefit – from startups to large enterprises. The investment scales with need. SMBs often see quick wins, while larger firms need more comprehensive programs.
We use a mix of metrics: application quality, time-to-fill, candidate satisfaction surveys, Glassdoor ratings, employee referral rates, and brand sentiment analysis. We provide a dashboard that tracks these KPIs.
Absolutely. Employee stories, EVP copy, and career site design can be repurposed for internal communication, corporate social media, and recruitment marketing.
Ideally, yes. Authentic employer brands rely on real employee voices. We handle the entire process of identifying, briefing, filming/interviewing, and getting consent. Your team just needs to be willing to share.
We’ll audit what you have and identify gaps. Often we can work with existing assets, refreshing messaging and adding new content to improve consistency and impact.
We conduct deep discovery through interviews with leadership, employees, and sometimes customers. Our EVP is built from real data, not aspirations. We only promote stories that are true and representative.
Employer branding is the long-term strategy of defining and communicating your value as an employer. Recruitment marketing is the tactical promotion of specific job openings. Our services cover both, but brand comes first.
Yes. Our Starter plan is designed for companies that want to begin with fundamental EVP development and a few employee stories. You can scale up as you see results.
Still have questions? Reach out and we’ll answer them personally.
Your employer brand is one of your most valuable assets for attracting and retaining top talent. Let BrandStory help you craft a narrative that sets you apart.
We bring deep employer branding expertise, a collaborative process, and a genuine commitment to your success. Over 150 organizations have trusted us to shape how the world sees them as employers.
Our work is rooted in authenticity and measured by results. We don’t just make you look good – we help you attract the people who will help your business grow.
Take the first step. Schedule a free strategy call with our team.
No commitment required. We’ll show you what’s possible.