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Despite being the industry leader in providing animal and human healthcare products, our client struggled with organic traffic growth. The company was doing very well in the market, but they didn’t have an established online presence. With our expertise in Search Engine Optimization, we helped them gain a significant increase in organic traffic and quality leads.
The company has a significant presence worldwide; however, they were not doing great in terms of digital growth and hence, they were missing out on potential customers.
The company was also struggling with the following problems:
- No growth in Organic Traffic - Didn’t know how their digital investments were translating to ROI - Lack of an established online presence
Our target was to increase their organic traffic and leads. The goal of our SEO Strategy was to boost the company’s discoverability on Google.
After doing the site audit and analyzing data from Google Analytics and heat maps, we found problems that were restricting the site growth. We then discussed with our UI/UX teams about the changes the site will need to engage the traffic and generate maximum possible leads. We decided to rebuild the site inline to our new SEO strategy.
Apart from above, the additional deliverables to increase the site's digital discoverability were:
With an effective SEO strategy, we were able to give our client exceptional results within seven months. The first few months were crucial in our success, where we rebuilt the site with new SEO practices.
The website was ranking for more than extremey critical 10 keywords on the search engine result page related to the animal health industry.
The campaign eventually led to more than 300% growth on the client traffic within seven months. We were able to impact the client's business in the following ways:
Read MoreSEO Competitor Analysis
The experience of working with BrandStory, was a wonderful one. They have a passionate, responsible and competent team, very thoughtful and hardworking, and always reliable in delivering the results. We treat each other as business partners, rather than just clients.
Jia Zhang Country Manager(China) Astreem Consulting Pte Ltd
BrandStory has been a very trusted and reliable partner for Vymo. It is very tough to fully absorb a client’s design preferences, tune your style to it and consistently deliver expectations. BrandStory has managed to do it for Vymo for over an year now. Their work ethos and enthusiasm for Vymo’s success make us feel like they are part of our own team. Thank you BrandStory!
Yamini Bhat CEO Vymo
The team at BrandStory is extremely understanding of customer requirements, accepting of changes that are asked. It is difficult to find a mature organisation that has all of these together and I am happy to have found BrandStory. Their social media marketing plan was expansive and had great target ideas and well executed. Overall, I would highly recommend the team at BrandStory.
Ramya Rajendiran Curriculum Director Springdays (CBSE) International School