BrandStory increases lead conversion by more than 300% and organic traffic by 350%
Case StudySEOB2BInterior Design Company

SEO Solutions for Interior Design Company

Our client is an award winning Interior Design firm in India. The business is well known for its luxury residential interior designing services. Despite being one of the best in business, they were struggling to establish a well-known “digital” reputation. In 2020, brands do not want to miss out on potential customers on digital space. With our SEO service, we were able to give the business the “digital boost” the brand needed!

Challenges

Many customers look for interior designers on the web. While our client did have some monthly visitors on their website, it was not enough to be considered as a “decent audience.”

The company was facing the following issues:

- Almost no organic traffic
- Organic leads were few and far
- The lead conversion ratio was very low

Our objective was to increase the client’s website traffic by 100% and leads by 30%

Solution

Our first goal was to gather the past data to understand the problem. Upon analysing the previous data, we found out that the site lacked some essential pages and had some issues with its technical SEO. We discussed with our UI/UX and technical teams about the changes that we had to do on the client-side.

Here’s all we did to up-level our client’s “digital presence”:

  • - Rebuilt their organic strategy and made it more “SEO-Friendly”
  • - Along with On-page optimization; we also did Technical SEO on the website
  • - Created quality backlinks from high-authoritative sources
  • - Disavow the spammy links that were targeting client website
  • - Changed our strategy timely according to the SEO reports

Results

Within a tight timeline of one year, we were able to deliver a lot more than the desired results. The organic traffic increased by more than 350% in less than a year. The client site has started generating over 120 qualified leads every month.

Overall, the lead conversion increased by more than 300% and organic traffic by 350%. More than 30 keywords are ranking on the first position in the SERP

Impact

While accomplishing such a comprehensive project under a tight timeline, we were able to impact the client’s business in the following ways:

  • - More than 30 SEO keywords are ranking in the 1st and 2nd position in the SERPs from past 5 to 6 months
  • - Organic traffic has increased from Average of 1000 to 3500 visitors per month
  • - The organic conversion has risen from10 enquiries a month to 55 every month


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The experience of working with BrandStory, was a wonderful one. They have a passionate, responsible and competent team, very thoughtful and hardworking, and always reliable in delivering the results. We treat each other as business partners, rather than just clients.

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Jia Zhang
Country Manager(China)
Astreem Consulting Pte Ltd

BrandStory has been a very trusted and reliable partner for Vymo. It is very tough to fully absorb a client’s design preferences, tune your style to it and consistently deliver expectations. BrandStory has managed to do it for Vymo for over an year now. Their work ethos and enthusiasm for Vymo’s success make us feel like they are part of our own team. Thank you BrandStory!

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Yamini Bhat
CEO
Vymo

The team at BrandStory is extremely understanding of customer requirements, accepting of changes that are asked. It is difficult to find a mature organisation that has all of these together and I am happy to have found BrandStory. Their social media marketing plan was expansive and had great target ideas and well executed. Overall, I would highly recommend the team at BrandStory.

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Ramya Rajendiran
Curriculum Director
Springdays (CBSE) International School



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