BrandStory increases conversion ratio for MQL increased from 15% to 40% for an autonomous university during peak admission season
Case StudyCampaign ManagementUniversity

Digital Marketing Campaign Management for University

Our client is ranked among the top Engineering Private Colleges in Bangalore as per NIRF Ranking. NAAC also accredits it with ‘A’ Grade. Despite being one of the famous institutes in Bangalore, the institution struggled with their campaign across major paid channels. We were able to enhance the institution’s digital presence with our expertise in paid marketing.

Challenges

During the college admission season, the market experiences a lot of institutions doing paid marketing to appear at the top of the search results. They also run paid ads on all the popular social media platforms to gain leads. Our client was struggling to get the most out of their paid campaigns.

Especially when the market was filled with major competition.

Apart from it, the challenges faced by our clients were:

- To generate a Max MQL at a lower cost for around four months across major paid channels
- To drive more awareness across different tier-3 cities
- Bring maximum leads out of the paid campaign

Solution

We analyzed the results of the previous paid campaigns to find the gaps in the ad placements and did a site audit to find out why all the present traffic was not converting well.

Apart from it, we also analyzed the social media presence of the client. It seemed that the client was wasting a lot of their money by targeting the wrong audience through their paid ads. After analyzing the whole thing, we did the following things to enhance our client’s digital growth:

  • - Find potential customers and targeted them
  • - Find the right keywords to target on the paid campaigns
  • - Change the site design to generate maximum MQL
  • - Start posting on social media on a consistent basis
  • - Create different types of attractive ads to generate more leads

Results

Within a tight timeline of 4 months, we were able to deliver more than the expected results. We brought down the lead costs drastically with our new strategy.

The conversion ratio for MQL increased from 15% to more than 30%-40%



TURBULENT TIMES CALL FOR QUICK WINS



accountbase

Account Based Marketing

You know who your customers are. Identify customer profiles, build assets, engage and convert. Activate cross-channel touchpoints, multi-threaded campaigns and ace outreach instantly.
Get Quote
campaignoptimization

Campaign Optimization

Don’t chase your tail. Leverage our AI enabled tools and vast experience of campaign execution across B2B and B2C verticals to drive optimized results.
Get Quote


CASE STUDIES

RECENT WINS








CLIENTS

THE GREATEST





Digital Marketing Companies in bangaloreDigital Marketing agency in bangaloreBest digital marketing company in bangaloredigital marketing service providers in bangaloredigital marketing bangaloreseo services in bangaloreBest digital marketing company in bangalore IndiaSEO services in BangaloreDigital marketing companies in bangaloretop digital marketing companies in indiareal estate digital marketing company in bangalorebest seo services company in bangaloreonline marketing company in bangaloreinternet marketing company in bangaloretop digital marketing companies in bangalorebest digital marketing company bangaloreBrandstory digital marketing company
+349 More


The experience of working with BrandStory, was a wonderful one. They have a passionate, responsible and competent team, very thoughtful and hardworking, and always reliable in delivering the results. We treat each other as business partners, rather than just clients.

seo in bangalore

Jia Zhang
Country Manager(China)
Astreem Consulting Pte Ltd

BrandStory has been a very trusted and reliable partner for Vymo. It is very tough to fully absorb a client’s design preferences, tune your style to it and consistently deliver expectations. BrandStory has managed to do it for Vymo for over an year now. Their work ethos and enthusiasm for Vymo’s success make us feel like they are part of our own team. Thank you BrandStory!

seo in bangalore

Yamini Bhat
CEO
Vymo

The team at BrandStory is extremely understanding of customer requirements, accepting of changes that are asked. It is difficult to find a mature organisation that has all of these together and I am happy to have found BrandStory. Their social media marketing plan was expansive and had great target ideas and well executed. Overall, I would highly recommend the team at BrandStory.

seo service providers in bangalore

Ramya Rajendiran
Curriculum Director
Springdays (CBSE) International School



Begin your journey with BrandStory

Please enter your name.
Please enter a valid email address.
Please enter a valid phone number
Please enter a message describing how we can help you.