1. The cost per acquisition.

If no conversion occurs due to the marketing campaign, the marketer is not required to pay any money to the website or portal. For example, if the invitation is for a conference, the user must join up or register for the conference by putting money down in advance.

Alternatively, it may be something as simple as signing up for an email newsletter or downloading a pdf file. The advertiser is only interested in receiving payment if and when the consumer's data is acquired and a definite online action is performed.

2. Likes and followers on social networking sites

As more and more individuals get addicted to social media, small and medium-sized companies are increasingly using social media to promote their products and services. Get more likes for your Facebook page, boost a specific post, or install banner advertising that will only be visible to specific audiences by using Facebook's marketing tools and features.

Facebook keeps track of the number of individuals who have liked a given post and allows marketers to reach out to them and get them to like their page as well. Increasing the number of page likes is beneficial for branding purposes and for becoming more involved with consumers for a performance marketing company in Coimbatore. Similarly, you may raise the number of followers on Twitter by running sponsored advertising.

3. The cost of a single sale

Payment is only made with this technique if and when a sale is created due to the advertising link being clicked on. This is perfect for small enterprises that do not have the resources to dedicate large sums of money to market advertising or branding. Small to medium-sized research companies looking to market a survey or research report and books, magazines, and other publications.

4. The cost per thousand impressions

Sometimes, internet advertising aims to achieve a combination of brand recognition and accurate sales conversions in one campaign through performance marketing agency Coimbatore.

When using the CPM technique, the pricing is indicated in terms of impressions per thousand. An image enjoys a unit defined by a user seeing a page on a desktop, laptop, or mobile device, and it does not imply that the user has read the page in question.

Only a tiny percentage of those who have browsed the page are likely to click on the banner or text link and be directed to a landing page where they are asked to take action, such as registering for a service or accepting an invitation to attend an event or contacting the company via email or filling out a survey.

It is expected that sites’ conversion rates will be more excellent if their CPM rates are higher. It is beneficial for branding when a banner or logo is shown to all visitors to a page using the CPM technique.

5. Affiliate marketing

Affiliate Marketing is a version of the CPM and CPC technique that is similarly result driven and is often used in finance, banking, research, stock, and futures trading houses, among other industries. In this case, the publisher website is paid a commission for each lead produced or sale completed by a formula developed by the advertiser and the publisher in consultation with one another.

A forex trader may have a widget on their website that directs visitors to the trader's or broker's homepage or landing page, where they may register for an account in the currency futures or foreign exchange spot market. Because the consumer must complete the registration procedures and become a member of the service, just clicking on a banner, widget, or text may not provide the intended outcome in this situation.

If you compare the performance marketing in Coimbatore approach to conventional marketing tactics, the benefits are clear: performance marketing is supremely trackable, quantifiable, and customisable.

Marketers may further fine-tune their online advertising plans for the future based on campaign outcomes – the number of impressions and clicks obtained from various age groups, geographical locations, gender, and interests – which might potentially result in budgetary savings.