Creative performance for border-town growth

Win more customers from Dawki and beyond with lead generation that tells your story

You don't need more clicks. You need more conversations. BrandStory combines creative storytelling with conversion strategy to bring qualified leads into your business.

We serve hotels, travel operators, local retailers and B2B services across Dawki, Shillong and the Meghalaya corridor.

Creative agency work

Trusted by businesses that rely on steady demand

85%
Client retention
Clients stay for 18 months on average
3.2x
Average lead growth
Within six months of launch
500+
Campaigns optimised
Across travel, retail and services
40+
Local businesses
From Dawki to Shillong

What working with our Dawki lead generation team looks like

Every business wants more customers. We help you get the right customers—without wasting your budget on noise.

Our creative-led approach builds trust before you ever pick up the phone.

Eight promises we make when you partner with us
Leads that fit your business

We filter inquiries by location, budget and buying intent so your team talks to people who are ready to act.

Brand-first landing pages

We design pages that carry your visual identity, not generic templates. Faster trust, higher conversion.

Measurable every week

You get a clear dashboard with calls, form fills and WhatsApp enquiries. No vanity metrics.

Local SEO that works

Claim your Google Business Profile, build local content and rank for searches like best hotel in Dawki.

Creative that speaks Dawki

We use stories, photos and words that connect with your neighbours and visitors crossing the border.

Cost per lead discipline

We set targets for cost per lead and pause anything that does not meet them.

Full-funnel thinking

From the first ad to the follow-up call, we map every step so no opportunity slips through.

Transparent reporting

You see where every rupee goes. No lock-in, no surprise fees, no black box.

A creative strategy for a market that moves fast

Dawki sits at a busy border crossing. Tourists come for the river, traders come for the market, and families come for the scenic highway. That mix creates real opportunities for businesses that know how to attract attention and start conversations. Our strategy unites your brand story with practical lead channels.

When the creative and the channel work together, a small business can out-market companies ten times its size.

Lead generation services in Dawki

We build the full path from first impression to booked appointment.

No cookie-cutter funnels. Every service we offer is shaped around how your customers in Dawki search, compare and decide.

You can work with us on one channel or the whole ecosystem.

Nine ways we generate leads for local businesses
Local SEO & Google Business Profile
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Local SEO & Google Business Profile

We optimise your business for local searches in Dawki and nearby towns so you appear when travellers and locals are looking.

Ideal for

Hotels
Restaurants
Retail shops

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Landing Page Design
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Landing Page Design

We craft high-converting landing pages with persuasive copy, strong visuals and one clear call to action.

What we focus on

Service businesses
Tour packages
Wholesale suppliers

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Search Ads (PPC)
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Search Ads (PPC)

We manage Google Ads campaigns for high-intent searches like Dawki homestay or clearing agent near me.

Capabilities include

Travel operators
Clearing agents
Local services

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Social Media Lead Generation
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Social Media Lead Generation

We run Instagram and Facebook campaigns that use stories and offers to capture enquiries directly in the chat.

Perfect for businesses that publish:

Cafés
Boutiques
Event planners
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WhatsApp Marketing Funnels
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Motion Graphics & Animation

We set up automated WhatsApp sequences to respond quickly, qualify leads and move them to a booking or purchase.

WhatsApp Marketing Funnels

Real estate
Clinics
Education centres

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Content Marketing & SEO
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Marketing Collateral

We publish practical guides and articles that attract visitors who are comparing options before they buy.

Content Marketing & SEO

Travel blogs
Consultants
Niche retailers

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Email & CRM Nurture
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Packaging Design

We turn cold leads into warm ones with email sequences and CRM follow-ups that keep your business top of mind.

Email & CRM Nurture

B2B suppliers
Property developers
Coaching institutes

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Brand Identity & Messaging
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Creative Content Production

A clear logo, tone of voice and brand story make every campaign more trustworthy and more memorable.

Brand Identity & Messaging

Startups
Family businesses
New market entrants

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Call Tracking & Conversion Optimization
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Campaign Design & Execution

We track which campaign sends a phone call or a form fill, then run experiments to improve conversion rates.

Call Tracking & Conversion Optimization

Multi-location businesses
High-ticket services
Tourism boards

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The lead generation journey we guide you through

From your first phone call to the first signed customer, we keep you in the loop at every stage. This is the path we use with every Dawki client.

Discovery
Strategy
Creative
Launch
Refine

Industries we generate leads for in Dawki

Any business with a clear offer can win more customers. We specialise in industries where trust and local knowledge matter most.

Travel & Hospitality

Homestays, hotels, tour guides and river operators attract visitors from across India and Bangladesh.

Retail & Commerce

Shops, traders and local brands convert footfall into loyal customers with sharper messaging.

B2B Services

Clearing agents, logistics firms and suppliers find new partners through targeted outreach and SEO.

Healthcare & Wellness

Clinics, diagnostic centres and fitness studios build appointment pipelines through local searches.

Real Estate & Construction

Property developers and builders generate site visits and qualified enquiries from serious buyers.

Education & Training

Coaching centres, tutors and skill academies fill classrooms with enquiry-driven admissions.

Food & Beverage

Cafés, restaurants and cloud kitchens drive more orders and reservations through local campaigns.

Professional Services

Accountants, lawyers and consultants win clients who search for help at the right moment.

Non-Profit & Community

NGOs and community initiatives recruit volunteers and donations by telling stories that move people.

One Creative Partner for Every Marketing Channel

From digital-first campaigns to traditional advertising, our creative team ensures every touchpoint reflects a unified brand identity. This consistency helps businesses strengthen recognition, improve customer trust, and create memorable brand experiences regardless of where audiences interact with the brand.

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Leads are not enough. You need customers who come back and tell their friends.

We build lead systems that keep working after the first sale. Follow-ups, customer referrals and online reviews become part of your growth engine.

See how we can build yours

We are ready to show you exactly which channels will make the biggest difference for your business in Dawki.

Growth thinking for a changing market

Dawki is already growing. New hotels, new travellers and new trade mean businesses must keep improving how they attract attention.

Better local visibility
Faster response times
Sharper offers
Ongoing refinement

We combine these four drivers into a single system that compounds.

A strategy backed by data, not guessing

We start every engagement by researching your market, your competitors and the keywords your customers actually use.

Then we build a creative concept that reflects your brand and a distribution plan that reaches the right audience.

Creative that earns attention; data that earns revenue

Every campaign we launch is a hypothesis. We test, measure and double down on what works. That is how we deliver predictable lead growth.

Beyond the click: lead generation that builds long-term value

A lead generation campaign should not stop at a form fill. We help you create a complete experience that turns enquiries into loyal customers.

Six ways we think beyond the first conversion

Follow-up scripts

We write conversation guides your team can use to call or WhatsApp every lead within hours.

Review systems

Happy customers become your best lead source. We make it easy to collect and share reviews.

Referral loops

We design referral offers that reward your existing customers for bringing new business.

Loyalty touchpoints

Returning customers receive helpful updates and exclusive offers that keep them engaged.

Sales enablement

Your team gets one-page briefs, FAQ sheets and presentation decks that make closing easier.

Retention analytics

We track repeat purchases and churn so you know which customers are most valuable long-term.

Process

Our process for generating leads in Dawki

Six simple steps take you from blank page to a pipeline of enquiries. You will always know what we are doing and why.

01
Research

We study your business, customers, competitors and the local market in Dawki to find the biggest opportunity.

Deliverables

Business Discovery
Audience Understanding
Market Research
Brand Objectives

02
Definition

We define your ideal lead, budget thresholds and the metrics that matter to your bottom line.

Deliverables

Creative Brief
Campaign Direction
Mood Boards
Messaging Framework

03
Creative

We design your brand assets, landing pages and ad creatives with a clear message and a single call to action.

Deliverables

Initial Concepts
Visual Explorations
Design References
Storytelling Ideas

04
Launch

We run your campaigns on the platforms your customers use, with proper tracking from day one.

Deliverables

Graphic Design
Motion Graphics
Marketing Creatives
Campaign Assets

05
Optimise

We review performance every week and adjust audiences, copy and design to improve results.

Deliverables

Design Iterations
Creative Reviews
Quality Assurance
Final Approvals

06

Scale

Once the engine is predictable, we increase budget and expand to new channels that sustain growth.

Deliverables

Final Assets
Multi-format Deliverables
Campaign Support
Creative Retainers

Why partner with us

A lead generation team that feels like an extension of your business

Local understanding

We know how Dawki works—its seasonality, its traffic, its buying habits.

Creative excellence

Your campaigns will not look like everyone else's. We invest in design and story.

Transparent communication

You get regular updates, honest feedback and clear answers to every question.

Flexible engagements

Start with a pilot campaign or build a full-funnel program. We adapt to your goals.

Performance focus

We measure everything against leads and revenue, not clicks and impressions.

Long-term mindset

We want the relationship to deliver for years, so we build systems that outlast any single campaign.

What we expect from a 6-month lead generation engagement

Primary
Secondary
Accent
Foundation

Your tracking, analytics and lead response process are set up correctly from day one.

Visibility

Your business ranks in local searches and appears in front of ready-to-buy audiences.

Typical engagement metrics
180+
+120%
Qualified enquiries in six months
≤4hrs
Average lead response time
3.5x
Return on ad spend by month six
Recommended priority actions
Upgrade local listings
30%
Activate WhatsApp follow-up
25%
Launch search campaigns
45%
How results build over time
Months 1–6
Month 1 - Audit and setup
Month 2 - Launch creative campaigns
Months 3–4 - Optimise and expand
Months 5–6 - Compound with referrals
Active
Scheduled
Pending
Launch KPIs
40+
Leads per month by month six
12%
Landing page conversion rate
₹450
Average cost per lead
Conversion

Landing pages and follow-up flows turn more visitors into leads and more leads into customers.

Estimated number of new leads generated per quarter after full setup
YoY
100
75
50
25
Y1
Y2
Y3
Y4
Y5
Compounding

Review, referral and retargeting systems keep the pipeline full beyond paid campaigns.

Numbers that prove our approach works

Our clients see more enquiries, better close rates and predictable costs. These are the milestones we track for every project.

Proof in the pipeline
68%
Average increase in qualified leads
2.4x
Return on ad spend across campaigns
9
Businesses started with a pilot project
120+
Landing pages built and optimised
What our Dawki clients say

We work closely with our clients. Their words mean more than any promise we make.

"
They understand the local customer
"

"Our phone started ringing within days of launching the new landing page. They know exactly how Dawki travellers think."

Operations Manager
Umngot River Tours
"
Clear reporting, real leads
"

"For the first time, I know which campaigns bring in actual customers. The cost per lead is lower than any agency I have used."

Director
Border Cross Clearing Agency
"
A team that treats our budget like their own
"

"They scaled our ads when they saw results and paused the moment costs rose. That gave us total confidence."

Founder
Kong's Kitchen Dawki
Tools and resources that make lead generation easier

Every BrandStory engagement includes access to our dashboard, reporting suite and creative library.

See all features
Dashboard
Inspect your lead pipeline in real time
Open dashboard preview
Creative Lab
Tap into a library of ad creatives and landing page templates
Explore creative library
Playbooks
Learn the best lead generation tactics for Dawki businesses
Download a playbook
Frequently asked questions about lead generation in Dawki

Everything you need to know before starting your campaign.

Still got questions?
CONTACT US

Ready to fill your pipeline with customers from Dawki?

Tell us about your business and we will show you the fastest route to more leads. The first conversation costs nothing and often sparks a breakthrough.