Organic search traffic comes from individuals looking for business links among search engine results, while paid search traffic is attributed to visitors clicking a link on a sponsored listing or advertisement that a business has paid for in order to appear in the top results.

Search Ads and Display Ads are two of the major categories of paid advertisements. Search ads appear when the consumer is already looking for an answer or product, while display ads appear at other times.

Paid advertising can be an extremely efficient way to guide more traffic to your website and grow business, no matter the scale of your operations. Paid online advertising is not too expensive, and hence ideal for small businesses.

While this will depend on your individual business circumstances, PPC advertising tends to work for almost every business sector and industry. If you offer services or products that people are likely to search for on the web, then PPC would be ideal for you.

Yes. Advertisements with “thumb stopping” effects can be created, that gets your target audience to watch the videos and buy from you. As per a Facebook study, people spend 5 times longer watching video content in comparison to reading static content.

Yes. There are multiple types of advertisements designed to suit mobile applications, including Banner Ads, Native Ads, Interstitial Ads, Video Ads, Rich Media Ads, and Rewarded Videos Ads.

Adwords (Google) and Adcenter (Microsoft) are two of the major platforms for paid advertising plans. Twitter, Linkedin and Facebook also offer pay per click service.

When it comes to PPC, the first three months are the testing period of the campaign and should be seen as an investment. In certain cases results may start showing within this period. Most often, the results can be witnessed after adequate data gathering, extensive testing and optimization.

To get superior Lead Conversion Rates you can use sales and marketing tactics like practicing lead nurturing, setting higher standards for lead quality, using a lead scoring system, as well as connecting your CRM and marketing automation platform.

Yes. You can get reports on the success of your paid advertising campaigns executed through Twitter, LinkedIn, Facebook, Instragam and Google.

Paid advertising provides you with faster results than organic search. It is a measurable and affordable form of advertising, where specific and granular targeting is available. Paid advertising additionally enables you to broadcast your message across multiple platforms.

Remarketing involves showing ads to the users who come to your website, but do not get converted due to any particular reason. Through remarketing you can reach all individuals who have earlier visited your site.

Major PPC engines allow you to set budgets. You may set daily budgets and budget limits at the campaign level, as well as the account level.

In case of PPC, what you pay per click depends on a number of factors, including your bid, Ad quality and targeting. Targeting involves elements from keywords to demographics.

How duplicate conversions are processed is controlled by ordinal values. The ordinal is used to determine if conversions are deduplicated or processed individually when multiple conversions having same conversion date, user identifier and floodlight values are inserted.