PPC

Our Pay Per Click Campaign Management Services

The PPC campaign management team oversees the entire PPC Ad, budget and strategy. The services provided are:



Research
Keyword Research

Researching and identifying the keywords that your potential customers are looking for.

Marketing Channels
Selection of Marketing Channels

We narrow down the social media and other channels that are going to be used for marketing such as Google Ads and social media networks.

PPC Monitoring

PPC management is never a onetime fix. Our team performs continuous monitoring of the campaign to ensure its effectiveness and ability to generate a higher ROI.

Analysis of Competition

We believe that being abreast with the top competitors’ strategies is one of the main aspects of PPC campaign management. The business must know what keywords they are targeting, what ad creatives they are adopting and so on.

Optimization of Campaign

PPC campaigns are optimized by continuous monitoring and analyzing top ranking keywords. Our solutions focus mainly on the top performing keywords to bring in maximum traffic to your page.

Results
Periodic Testing

Continuous testing and experimentation is a vital feature of our PPC campaign management process. Response and feedback on new ads are analysed, landing pages are tested and regular experiments are conducted on all parts of the PPC campaign.

PPC campaign

PPC campaign management

Your PPC ads are deemed failures if they don’t lead to conversions. PPC or Pay Per Click in simple words is a marketing technique used to give your brand the attention it needs. Our PPC campaign management services can drive your marketing campaigns towards their goals. Our optimised PPC campaign management strategy will churn out profitable PPC campaigns before you know it.

To make the most of your PPC ads and campaigns, a solid PPC management strategy must be in place. Our Google AdWords campaign management services have helped businesses reach out to potential customers on paid platforms such as Google Adwords and Facebook Ads.

Google AdWords

Google AdWords Campaign Management Services can help you

Realistic Goals

Our team sets a clear roadmap for all your PPC campaigns. Your business will know where you are headed to even before you begin. A few possible goals can be:



Increase purchases

Increasing number of purchases will be the first goal of any ecommerce or sales website.

Lead Generation

If you are a B2B service provider, lead generation will be your first priority. We will generate PPC campaigns that can convert your visitors into clients.



Improve Brand Awareness

This is crucial if you are a new business. We can help you stay on top of your game through PPC management.

Google Ads Campaign Management

Customized Google Ads Campaign Management Structure

We ensure that only Google is not a part of your PPC campaigns. We slow down the pace for our PPC management services for new businesses and discover ways and means to optimize every element of your campaign. These are the few elements we optimize:


Results
Keywords Strategy

If you are a new business, you have the liberty to experiment with your bucket of keywords to see what works and what doesn’t. But if you are already running campaigns for a while, you must stick to using only those ad groups that target only specific keywords.

Campaign management
Specific Campaigns

Your campaigns must be tailor made and directed towards the specific service or product your business is trying to sell. For instance, you can run a campaign for product categories, one for specific brands and one for competitor items.

Research
Adword Campaign management

Our Adwords campaign management services comprise of creating ad groups for each level. This way, ads of similar nature can be grouped together and be served with their relevant keywords.

Our Google adwords campaign management team works with you to come up with the most optimized ads. We ensure that ads that feature in the landing pages have all ingredients to catch the attention of the customer. We include USP of the product, benefits and the element of persuasion to make them take action right away.

Competitor Analysis
Specific Landing Pages

We ensure that all PPC campaigns of our clients point to landing pages. Landing page bridges the gap between customer query and conversion. These pages help to understand the potential customer’s need and intent.

Research
Analytics

We examine and analyse each and every step of our PPC management service solution. WE use metrics to measure what ads, keywords and landing pages are generating more traffic. The business can rightly allocate their budget to these areas and bump up their ROI.

Enquire
Get started with us

Capabilities

Our Capabilities

  • Google Adwords campaign management
  • Google Ads campaign management
  • Facebook Ads management
  • Ads in other social media such as Instagram, Linkedin
  • Keyword management
  • Ad campaign optimization and testing
  • Landing pages reviews
  • Frequent performance and cost analysis
  • Frequent campaign performance reporting

WHY

Why Brandstory

Our customers love us for the reasons below:


  • We provide quicker results with custom landing pages
  • We work out a winning combination of higher conversion rate with PPC campaign management leading to quicker profitable campaigns.
  • We don’t force our clients into long term contracts. We let the results do the talking.
  • We like to diversify our services for your all round benefit. Along with PPC management, we also look at related business areas that we can improve upon.

CLIENTS

Our Clients

Digital Marketing CompanyFlipkart portfoliodecathlon portfoliotop digital marketing companies in indiareal estate digital marketingbest seo services in bangalore

QUESTIONS

FAQs



Organic search traffic comes from individuals looking for business links among search engine results, while paid search traffic is attributed to visitors clicking a link on a sponsored listing or advertisement that a business has paid for in order to appear in the top results.

Search Ads and Display Ads are two of the major categories of paid advertisements. Search ads appear when the consumer is already looking for an answer or product, while display ads appear at other times.

Paid advertising can be an extremely efficient way to guide more traffic to your website and grow business, no matter the scale of your operations. Paid online advertising is not too expensive, and hence ideal for small businesses.

While this will depend on your individual business circumstances, PPC advertising tends to work for almost every business sector and industry. If you offer services or products that people are likely to search for on the web, then PPC would be ideal for you.

Yes. Advertisements with “thumb stopping” effects can be created, that gets your target audience to watch the videos and buy from you. As per a Facebook study, people spend 5 times longer watching video content in comparison to reading static content.

Yes. There are multiple types of advertisements designed to suit mobile applications, including Banner Ads, Native Ads, Interstitial Ads, Video Ads, Rich Media Ads, and Rewarded Videos Ads.

Adwords (Google) and Adcenter (Microsoft) are two of the major platforms for paid advertising plans. Twitter, Linkedin and Facebook also offer pay per click service.

When it comes to PPC, the first three months are the testing period of the campaign and should be seen as an investment. In certain cases results may start showing within this period. Most often, the results can be witnessed after adequate data gathering, extensive testing and optimization.

To get superior Lead Conversion Rates you can use sales and marketing tactics like practicing lead nurturing, setting higher standards for lead quality, using a lead scoring system, as well as connecting your CRM and marketing automation platform.

Yes. You can get reports on the success of your paid advertising campaigns executed through Twitter, LinkedIn, Facebook, Instragam and Google.

Paid advertising provides you with faster results than organic search. It is a measurable and affordable form of advertising, where specific and granular targeting is available. Paid advertising additionally enables you to broadcast your message across multiple platforms.

Remarketing involves showing ads to the users who come to your website, but do not get converted due to any particular reason. Through remarketing you can reach all individuals who have earlier visited your site.

Major PPC engines allow you to set budgets. You may set daily budgets and budget limits at the campaign level, as well as the account level.

In case of PPC, what you pay per click depends on a number of factors, including your bid, Ad quality and targeting. Targeting involves elements from keywords to demographics.

How duplicate conversions are processed is controlled by ordinal values. The ordinal is used to determine if conversions are deduplicated or processed individually when multiple conversions having same conversion date, user identifier and floodlight values are inserted.



Official Google Partner

We are official partners with Google, so you know that you are in the hands of a trusted and promising company.



Google Partner