Marketing can be utilized as a revenue flow by 38% of mobile program developers, far higher than another source. Still, the bulk of programmers pursuing the money in marketing are not making much cash. So what type of programmer persists in embedding advertisements when the real cash is elsewhere? Scalability and the simplicity of marketing are not resistible to programmers that are cash strapped. But whenever we break the amounts down by programmer section, some more intriguing patterns emerge. The first wave of mobile applications mostly required payments to download - users were asked for a couple of dollars that was accumulated by the program store.
That led to a race to the bottom, as higher quality opponents were supplanted by more low-cost applications and the price of developing a mobile program immediately become untenable. The alternative was marketing, sponsoring content inside the program or embedding in the program as it ran, to cover the price of development. That worked for some time, but the marketing sales were spread more thinly as the business grew in size. In program buying is a basis of the majority of games, several other mobile applications, and now another option also. Programmers are not pinning their hopes on one sales model anymore; theyre taking cash.
You can find two groups of programmers using marketing as a revenue source - those seeking scalability and simplicity of being the next big thing as they dream, and those that have added marketing as yet another revenue stream to top up their income. Very few programmers manage to emulate that degree of success, although the scalability and simplicity make marketing appealing. For the second group, marketing is more feasible - that may be facilitated by offering a premium, variant for all those that select to pay, although the only threat is the possible alienation of users. For many programmers, the income from advertisements can form part of the sales combination, which blends to form a sustainable business. Marketing is not the fairy dust it was previously, but neither can it be blown off as part of the sales combination that is mobile, as its become for many programmers.