In this digital era, maximum businesses have turned to the various digital medium of marketing and have realized the importance of this form of media for survival. But the approach required for this medium of advertising is quite different from all others and requires more effort to make it a success. Some business struggle to take full advantage of it due to various reason which differs from business to business.
There are many possible reasons why your social campaign has not picked up the pace but let’s have a look at a few common reasons
Firstly, the audience your brand is targeting: Just increasing your followers on the social platforms should not be the main target. If your business is not able to generate the desired sales as expected then check the type of audience your social handles have. There is a high probability that you’re targeting on the wrong platforms. Try to determine what type of social media your prospective customers use and then make your presence felt there.
Once you’re on the right platform and have a sizable number of following, you should keep them engaged. They have some expectations from you, they would want to be regularly updated and this requires consistency. If you’re going through with social media campaign it should be done with full enthusiasm and requires a good amount of investment as regard to time and effort. If consistency is not maintained the customers would feel unwanted and eventually you may end up even losing your fan-base. So, try to maintain a social calendar as to when and what time the updates are to be provided and stick to the schedule.
Now that you’re able to engage your audience on the social media platform keep in mind not to over promote yourself as this could result in your followers unfollowing you due to the irritation caused with the self-praise and pushing your products. As they say, too much or too low, both are not good for health so a balance should be maintained to create healthy social campaigns.
The type of content posted depends on your goal i.e. Are you trying to get new customers or to get the existing consumers to spend more? So, assess whether the content is in line with your goal.
Lastly, keep track of your social media metrics – it is important for the business. The focus should not be on the number of likes and shares your posts have created but the reach and mentions it got and eventually the conversions your social handles are creating. Also, the consumers are more vocal on social media and the growing negative mentions can hurt the business. In the same way, positive feedback from a consumer could be encouraged to spread the good word. In the end, this platform is emerging out as one of the effective media and requires attention as a click is likely to generate more business for your brand.