Online brand management is a critical aspect of digital marketing and it acts as the focal point for all marketers. The success or failure of most businesses are guided by the management of the brand across the online platform and it gives a guided perspective for customers’ decision making process. So, what exactly is Online brand management? It is all about establishing yourself as a credible, authoritative and relevant resource across the digital arena. It involves monitoring and guiding the digital presence to carefully project only the necessary and positive aspects of the brand across the online platform.
It’s all-encompassing – including any and all avenues for public perception, such as your website, social reach, third-party articles, online reviews, search engine results and anywhere you can find online conversations.
Because there are so many factors in play, managing your online brand is extremely important. A study by the market research firm Ipsos found that 78% of consumers are influenced by online research. Get a handle on how your audience perceives your brand, products and services. By managing your online brand, you can leave a positive lasting impression and drive brand growth and customer reach.
BrandStory believes in making a strong connect with the customers and business networks and forge a bond through clear and precise communication about the company, their brand, corporate culture, strong corporate ethics and values, corporate social responsibility towards a good cause and for the betterment of the community.
We do an in depth study on the brand’s attributes like its theme, concept, about the company, its functions, target audience, how it can be achieved and much more. As per the client’s requirement, we prepare a strategy to re-invent, innovate and propagate the brand. We plan competitive positioning of the brand and develop testimonials. Content is created for media publicity, tie-ups, digital branding, advertising and marketing campaigns.
Creating an identity of the brand is the integral aspect and it’s majorly done through a unique logo with a different colour palette, font, layout and a slogan. We help the client in conceptualising and propagating the identity of the company or the brand by making an appropriate plan for visual promotion of their logo and slogan.
After the creation of your social brand identity, we need to consistently monitor and keep a constant reporting analysis on the process. Along with this, as a BrandStory package, we also work with you in basic research and desk research, initial information gathering, set marketing goals, build an understanding of your target audience and recovering the insights that we require for your online growth, brand framework, brand essence, brand proposition, positioning statements, key marketing messages, creative brief whenever necessary and strategy development, creative development and execution, and any such service to increase your visibility to establish your brand as a prominent face in the market.