PPC EXPERT

APPROACH


Our team of pay per click experts are very well experienced in search advertising, display advertising, mobile app advertising, shopping advertising and video advertising.

Our team pay per click experts can increase higher Return on Investmentment ( ROI ) for all types of ppc ads like search ads, display ads, shopping ads, video ads and mobile app install ads.

PPC Services in Delhi

As a top ppc agency in Delhi, we analyse your website products or services first.

Our PPC services include valuable keyword research for your product and services, Ad copy creation, affordable budget management, campaign management, conversion tracking set up and optimization, monthly campaign performance reporting etc. for your ppc ads.

PPC Company in Delhi

Search Engine Marketing

Increase the visibility of your website in the search engine results pages (SERPS). Our SEM services include SEO, Pay Per Click (PPC) ad campaigns and social media marketing. Our strategic approach to search engine marketing can generate instant leads for your business. We tailor our SEM solutions around the needs of each customer. We ensure that our SEM clients consistently achieve high search engine rankings.

Search Ads

Every second, customers are searching online for businesses like you on Google. Get in front of them through Search Ads. Our Search ad services help you show up when people search for your product offerings either on a desktop computer or mobile. Pay only for calls to your business or clicks to your website.

Display Ads

Quality online display ads must do more than make impressions. Our PPC experts design display ads that get the right message across to the right audience. Our Display Ad services include banner, text and video ads. Our ads target specific interest categories, demographics, regular website visitors, and keywords.

Video Ads

Video advertising is more likely to engage your audience and get them interested in your products and services than blocks of text. We can help create powerful video ad campaigns that can promote your content, get valuable leads and greatly improve your conversion rates.

Shopping Ads

Our wide range of Shopping Ad campaign services can help your business to achieve higher revenue and better ROI. We design Shopping Ads that allow you to promote your product with a title, image, description and store name. The right Shopping Ads with ratings and promotions encourage shoppers to trust your brand.

Remarketing Ads

Remarketing ads visually remind your customers to continue visiting your site thereby increasing your click rate. Our remarketing ad campaigns will align with your branding and help deliver a seamless and natural advertising experience. Our campaigns ensure that the content, designs, and message are clearly put forth to the audience.

Facebook Advertising

We help you leverage on the world’s biggest social media network, Facebook. Our Facebook advertising services will help your business to build its online followers, enhance brand awareness and boost lead generation. Our Facebook ads target its massive audience through diverse ads and advanced targeting options.

Twitter Advertising

Twitter ads need to evolve and be impactful to make them heard in the noise. Our Twitter Ad campaigns can help your business make a huge positive impact amongst competition on the huge social media platform. Our compelling twitter ads can target and engage generation X and millennials in one place.



Google Adwords Campaign Management Company in Delhi

ADWORDS


We offer the following services as the certified Google Ads partner:

  • Campaign Setup and Strategy – Our campaign set up and strategy is founded on campaign goals, analysis of policies and identification of the key influencers.
  • A/B Testing on Landing Pages – We devise A/B testing strategies to avoid risks and allow you to target business resources for maximum efficiency.
  • AdWords credit on new accounts – We offer Google Adwords vouchers or credit to help new users to use AdWords without any heavy investment
  • Facebook Ads Pixel Retargeting – We leverage on Facebook’s most powerful targeting capability, Facebook Pixel to attract relevant audiences.
  • Monitoring clicks, conversions and click fraud – Our click and fraud monitoring services help to detect click fraud as it happens, recover lost money from PPC Ads, block and detect fraudulent clicks.
  • Ongoing keyword development and tweaking – Our keyword tweaking and development services directly impacts the search visibility of your website.
  • Ad campaign copywriting – Our Ad campaign copywriting services include composing smart, slick and professional ads that convert ad viewers into readers and readers into customers.
  • Ad copy performance testing – Ad copy testing helps businesses to figure out what ads perform better to enable them to make confident decisions about the ad copy.
  • International PPC campaign management – We cover the tactics to be adopted for your business to reach an international audience through PPC advertising and create new avenues for revenue.
  • Remarketing Advertising – Remarketing advertising allows your business to position your ads in front of your target repeat audience to improve brand awareness and conversions.
  • Setup and management of rule-based bidding – Through our rule-based bidding services, you have the option to set rules to modify campaigns based on outside events or triggers.
  • Google Analytics integration and goal tracking – We help you set goals for certain metrics so that they can be tracked through Google Analytics.
  • Advanced Keyword research – Our advanced keyword research methodology begins at the granular level using high level research and data analytics tools.
  • Results Analysis and reporting – Our experts dive deep into analytics and study data about bounce rates, user flow, pages per session and CRM data to create meaningful reports.
  • Website conversion analysis implementation- Website conversion analysis and implementation can improve the site’s performance, convert traffic to sales, drive desired results, and generate revenue for business.
  • LinkedIn Ads audience insights – LinkedIn ads help create tailored ads catering to the people you want to engage. Our LinkedIn ad campaigns target specific audience segments.
  • PPC account settings monitoring - Our PPC account monitoring services help identify PPC metrics, monitor them regularly, and tweak ads to help businesses to get closer to their objectives with AdWords.
  • Dynamic keyword insertion into ads – We implement the advanced Google Ads feature that can dynamically update the text of your ad to include keywords that match with the customers’ search terms.
  • Landing page design and implementation – We prepare landing pages primarily for customers who use Google’s search Ads but they can be customized to work for any kind of inbound traffic source.
  • Monthly performance analysis and reporting - Our performance analytics is the heart of data collection involving continuous monitoring of activities to provide invaluable data insights. Daily trends are viewed and analyzed through our running reports.
  • Competitor analysis – We offer competitor analysis services that can collate, analyze, competitors’ information, their products, services, strengths, and weaknesses to assess your position and work on your strategies.
  • YouTube Advertising- People come to YouTube to view the content they love. We leverage on this by creating YouTube ads that work towards getting a deep understanding of the most valuable customers, their habits, interests and purchase plans.
  • Strategic bid management - Our strategic bid management techniques are a great way to approach PPC campaigns as they become complex. Our dedicated team ensures that your campaign strategy is optimized and you are driving in the best traffic that can convert.
  • Account optimization tips- Optimizing your Google Ads account ensures that ads are relevant, visible to the intended audience, keyword matches, and are logically and semantically and appropriately structured.

Our Google Ads Campaign Management Process

Below are the steps for Google Ads management process:

  1. The first step in our process is the analysis of your Google Ads objective- whether it is generating traffic, brand awareness, downloads, online sales or lead generation.
  2. Once the objectives are set, the next step is identification of the landing pages and setting up of tools and techniques to track and measure results.
  3. The next step is the understanding and scrutiny of various options such as budgets, location, offers, creatives, campaign types and so on.
  4. Based on the results of the above analysis, relevant ad campaigns are formulated, and Google ads accounts are set up.
  5. Then the relevant keywords are set up, regular and remarketing ads are created, and conversion techniques are established. These decisions are sent to the client for their perusal and approval.
  6. Once the approval is received from the client, the ads are tested and then published live.
  7. The ad campaigns are monitored every alternate day, metrics are studied, and results are analyzed.
  8. We encourage continuous feedback of the campaign results from the clients so that the highest level of optimization can be achieved.
  9. We strive to run the ad campaigns for at least 3 months during which period, we monitor performance, identify flaws and refine strategies accordingly.
  10. Through the above iterative steps, campaign performance can improve significantly, and clients can see enhanced results. Satisfied customers work with us for their ad campaigns for several months and even years.
  11. The ultimate goal of our Google Ads management process is betterment of marketing results for our customers substantially and in a short period. We adapt performance oriented best marketing practices to work towards our objective.


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FAQs

QUESTIONS


1. What is Paid Marketing Vs Organic Marketing?

Organic search traffic comes from individuals looking for business links among search engine results, while paid search traffic is attributed to visitors clicking a link on a sponsored listing or advertisement that a business has paid for in order to appear in the top results.

2. What are the types of paid advertising?

Search Ads and Display Ads are two of the major categories of paid advertisements. Search ads appear when the consumer is already looking for an answer or product, while display ads appear at other times.

3. Can you do Paid Advertising for Small Business?

Paid advertising can be an extremely efficient way to guide more traffic to your website and grow business, no matter the scale of your operations. Paid online advertising is not too expensive, and hence ideal for small businesses.

4. Which type of paid advertising that suits my business?

While this will depend on your individual business circumstances, PPC advertising tends to work for almost every business sector and industry. If you offer services or products that people are likely to search for on the web, then PPC would be ideal for you.

5. Can you do video advertising for my business?

Yes. Advertisements with “thumb stopping” effects can be created, that gets your target audience to watch the videos and buy from you. As per a Facebook study, people spend 5 times longer watching video content in comparison to reading static content.

6. Can you do mobile app advertising?

Yes. There are multiple types of advertisements designed to suit mobile applications, including Banner Ads, Native Ads, Interstitial Ads, Video Ads, Rich Media Ads, and Rewarded Videos Ads.

7. What are the paid advertising plans available?

Adwords (Google) and Adcenter (Microsoft) are two of the major platforms for paid advertising plans. Twitter, Linkedin and Facebook also offer pay per click service.

8. When will I expect paid results?

When it comes to PPC, the first three months are the testing period of the campaign and should be seen as an investment. In certain cases results may start showing within this period. Most often, the results can be witnessed after adequate data gathering, extensive testing and optimization.

9. How relevant leads or conversion I will get?

To get superior Lead Conversion Rates you can use sales and marketing tactics like practicing lead nurturing, setting higher standards for lead quality, using a lead scoring system, as well as connecting your CRM and marketing automation platform.

10. Can I get paid advertising report?

Yes. You can get reports on the success of your paid advertising campaigns executed through Twitter, LinkedIn, Facebook, Instragam and Google.

11. What are the benefits of paid advertising?

Paid advertising provides you with faster results than organic search. It is a measurable and affordable form of advertising, where specific and granular targeting is available. Paid advertising additionally enables you to broadcast your message across multiple platforms.

12. What Is Remarketing?

Remarketing involves showing ads to the users who come to your website, but do not get converted due to any particular reason. Through remarketing you can reach all individuals who have earlier visited your site.

13. Can I set budgets for PPC campaigns?

Major PPC engines allow you to set budgets. You may set daily budgets and budget limits at the campaign level, as well as the account level.

14. What factors determine my PPC costs?

In case of PPC, what you pay per click depends on a number of factors, including your bid, Ad quality and targeting. Targeting involves elements from keywords to demographics.

15. What is an ordinal value and how is it used?

How duplicate conversions are processed is controlled by ordinal values. The ordinal is used to determine if conversions are deduplicated or processed individually when multiple conversions having same conversion date, user identifier and floodlight values are inserted.

PPC Services in Delhi

ROI Lead Best SEO Company/Agency in Delhi India

We are group of passionate digital marketing experts; industry thought leaders and creative designers coming together to produce stunning ROI lead digital marketing campaigns for brands. We are a social media marketing agency based in Delhi, India providing digital marketing campaign management support to brands across the globe.





SERVICES

SERVICES



UI UX Designing

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Website Development

Making sure that your website is universally compatible and user friendly, an exclusive expert team of designers and developers are you assigned to to ensure that not only the plan goes according to a timeline but also that your approval is taken…

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Content Marketing

Simple.We create digital content. It’s the element that helps us to be the company we are and our ever growing client list is an proof to that. Brandstory is one of the leading content marketing communications company in Bangalore, India provides…

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Search Engine Optimisation

Search Engine Optimization (SEO) program increases overall visibility of your business across all search engine platform. It provides an opportunities for brands to create acquisitions (sales, leads, inquiries etc.), and help consumers to …

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Pay Per Click (PPC)

We increase your digital footprint with Pay Per Click campaigns or Google Adwords and Bing Adwords. A plan is sketched out and implemented accordingly, with this your campaign has begun. The plan includes specific important keywords …

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Social Media Marketing

We provide expertise in design implementation providing a full range of social media marketing services(SMM) bounding in popular social media platforms, content generation, creatives ideation, social branding techniques. Holding it all together …

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Email Marketing

Email Marketing It’s not as easy as it may sound. It’s not just composing an email draft, copying a list of contacts, and clicking the “send” button. Invariably, you will face struggles ranging from privacy issues, permission boundaries, technical glitches …

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Online Reputation Management

Online reputation management includes managing your business and its brand value across every review and rating forum to every social media platform. It is ideally required for 3 major purposes adding to the growth of your business…

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Analytics and Reporting

A gripping content, catchy headline, constant updates will mean nothing if you can’t see the returns on it. So after all the hard work is done, we send you a detailed report and statistics on how well you are doing on digital…

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SEO Company Delhi

Official Google Partner

We are official partners with Google, so you know that you are in the hands of a trusted and promising company.



Official Google Partner